Lime (TV)

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Lime TV, formerly known as the WISDOM Television, is now defunct as a traditional television network and has instead focused and expanded into new digital mediums. The current Lime online website offers information and entertainment centered around physical and mental health with a soft focus on organic ingredients, whole foods consumption, mental conditioning through meditation and yoga, and physical fitness. Up until February 2007, Lime's programming was available on certain digital cable and satellite systems (primarily DISH and Comcast Digital). Now, it is available only over the Internet, mobile web, and satellite radio, with a small sampling of Video on Demand features on some cable systems. Like many production companies and internet ventures, Lime also produces several DVD titles. Themes include the Lime Simple Steps. Lime's main slogan is: "Healthy Living with a Twist."

The Lime television network was previously known as "The WISDOM Television and Radio Network". In 2005, the network was acquired by a company led by AOL Co-Founder, Steve Case. The channel was soon renamed and rebranded as Lime TV. The details of Case's acquisition have never been publicly disclosed, but the purchase by Case's company included WISDOM's carriage and distribution contracts with DISH, Comcast, Insight Communications, and Sirius Radio, as well as WISDOM's programming library.

WISDOM Television and Radio was founded in 1999 by William Turner in Bluefield, West Virginia. Turner (no relation to Ted Turner) was a veteran in the cable and satellite television business - introducing regional cable television service in southern West Virginia, then expanding into the C-band service (large dish) business. By the late 1990s, Turner was focused on creating the first 24/7 nationwide television network focused personal growth, social consciousness and healthier living. Turner, and his team of hard working West Virginians, embraced a common vision - to provide programming that could help people improve their lives and the world through enlightenment and inspiration. It is estimated that William Turner invested $75-$100 million dollars into building WISDOM Television and Radio before his death in 2002.

Present day Lime TV, combines community and editorial content with streamed video and social networking tools. Lime.com includes features such as The Meditation Room, eco-celebrity gossip in The Green Room, a news feed and articles, tips, and polls. Lime.com is also the home of a feature called Live the Change that offers simple tips that make big changes for living better. Updated weekly, Lime's podcasts offer nine channels of content covering tips and information from Lime Radio and Lime Television hosts, specifically customized for podcast content. Podcast topics include eco-friendly gardening, fighting stress, parenting skills, and relationship advice.

Lime Radio was a 24/7 channel on Sirius Satellite Radio channel 114. It offered 12 daily hours of live call-in shows. Hosts include Andrew Weil, Herbal Pharmacist Dave Foreman, Supermarket Guru Phil Lempert, Jesse Dylan, Neale Donald Walsch, Josh Dorfman ("The Lazy Environmentalist"), Mel Robbins and Karen Salmansohn. The channel has been discontinued on February 13, 2008.

Lime Wireless provides mobile phone information on wellness, sustainability and personal growth. It is currently available on Sprint and Verizon Wireless via the On-The-Go Mobile Web 2.0 Community.

Wisdom Media Group was purchased by Steve Case to become Lime

On January 29, 2007, Lime announced they would discontinue the television channel in favor of online content distribution.^[1] Both Comcast Cable and Dish Network notified their subscribers that the last day of Lime TV service would be February 25, 2007.

In August 2007, LIME was purchased by GAIAM, a health and wellness company that operates GAIAM.com.