Limca
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| Limca | |
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| Type | Lemon-lime soda |
| Manufacturer | The Coca-Cola Company |
| Country of origin | India |
| Introduced | 1977 |
| Related products | Coca-Cola, 7 Up, Sprite |
Limca is a lemon and lime flavoured carbonated soft drink made in India and certain parts of the U.S. It is less bubbly than its American counterparts like Seven Up and Sprite, and it has a slight flavor of ginger.
In 1992, when the government allowed Coca-Cola to return, at the same time as it admitted Pepsi for the first time, Coca-Cola bought Limca, Thums Up, Maaza and other drink brands.
Like other sodas, Limca is generally sold in glass bottles within India, which are returned to the store or restaurant after the contents have been drunk. The bottles are sent back to the manufacturer, washed and reused, because they are more expensive than the drink itself.
[edit] Rates and sizes
- Two-liter plastic bottles cost Rs. (rupees) 48
- 600ml plastic bottles cost Rs. 18
- 300ml glass bottles cost Rs. 9
- 200ml glass bottles cost Rs. 7
(1 US$ = Rs. 39.3800)
Limca also publishes the Limca Book of Records, a record book similar to the Guinness Book of Records. The Limca Book of Records details feats, records and other unique statistics from an Indian perspective.
One of Limca's original and very popular taglines was "Limca. It's veri veri Lime & Lemoni." In India reigning top Hindi film actress and actors are generally chosen as models for the product.
[edit] See also
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[edit] External links
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