Lifehacker.com

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Lifehacker

Screenshot of Lifehacker as of September 12, 2007
URL http://lifehacker.com
Commercial? Yes
Type of site Weblog
Registration Optional
Owner Gawker Media
Created by Gina Trapani (Senior editor: Adam Pash; Associate editor: Kyle Purdy; Weekend editor: Tamar Weinberg)

Lifehacker is an advertising-supported weblog about life hacks and software which launched on January 31, 2005. The site is owned by Gawker Media and covers Microsoft Windows, Mac and Linux programs as well as time-saving tips and tricks. The staff updates the site about 18 times each weekday, with reduced updates on weekends. The Lifehacker motto is:

Computers make us more productive. Yeah, right. Lifehacker recommends the software downloads and web sites that actually save time. Don't live to geek; geek to live.

Contents

[edit] Writers

Current Editors ( as of 16th October 2007 )

Editor Name Position
Gina Trapani Editor
Adam Pash Senior Editor
Kevin Purdy Associate Editor
Tamar Weinberg Weekend Editor

Founding editor Gina Trapani was the sole Lifehacker blogger until September 2005, when two associate editors joined her.[1] In addition to Trapani, the current blogging staff includes Senior Editor, Adam Pash; Associate Editor, Kevin Purdy; and Weekend Editor, Tamar Weinberg.[2] Former associate editors include Wendy Boswell, Rick Broida[3], D. Keith Robinson[4], and Erica Sadun.[5] Lifehacker's frequent guest posts have included articles by Matt Haughey,[6] Eszter Hargittai,[7] Jason Thomas, Stewart Rutledge, Joe Anderson,[8] Jeff Jarvis,[9] Meg Hourihan,[10] and Erik Benson.

[edit] Advertising

Lifehacker launched in January 2005 with an exclusive sponsorship by Sony. The highly-publicized ad campaign was rumored to have cost $75,000 for three months.[11] Gawker Media never confirmed this number, and the campaign ended after 2 months[citation needed]. Since then a variety of tech-oriented advertisers have appeared on the site[citation needed].[12]

[edit] Accolades

[edit] International Editions

Lifehacker Australia officially launched on August 28th, 2007[13]. It features most posts from the US edition along with extra content specific to Australian readers.

[edit] See also

[edit] References

  1. ^ Gina Trapani (September 6, 2005). Introducing Team Lifehacker, triple threat. Lifehacker.com. Retrieved on 2007-01-18.
  2. ^ Lifehacker homepage. Retrieved on 2007-07-09.
  3. ^ Farewell, Rick!. Lifehacker (2007-05-11). Retrieved on 2007-05-11.
  4. ^ D. Keith Robinson (2006-05-31). Ciao from Keith. Lifehacker. Retrieved on 2007-01-25.
  5. ^ Lifehacker Guest Editor: Adam Pash. Lifehacker (2005-11-02). Retrieved on 2007-01-25.
  6. ^ Guest editor this week: Matt Haughey. Lifehacker (2006-03-13). Retrieved on 2007-07-09.
  7. ^ This Week s Guest Editor. Lifehacker (2005-08-29). Retrieved on 2007-07-09.
  8. ^ This week's guest editor: Joe Anderson. Lifehacker (2006-07-25). Retrieved on 2007-07-09.
  9. ^ Special Report: Web 2.0 Conference. Lifehacker (2005-10-06). Retrieved on 2007-07-09.
  10. ^ How to mouse goofy. Lifehacker (2006-05-25). Retrieved on 2007-07-09.
  11. ^ Mike Rundle (Feb. 1, 2005). Sony Paying $25k Per Month for Lifehacker Blog Sponsorship. businesslogs.com. Retrieved on 2007-01-18.
  12. ^ Internal Surveys from July, 2006. Gawker Media (July 2006). Retrieved on 2007-01-18.
  13. ^ Lifehacker AU Goes Live (Aug. 28, 2007). Retrieved on 31st August 2007.

[edit] Further reading

  • Gina Trapani (December 18, 2006). Lifehacker: 88 Tech Tricks to Turbocharge Your Day. ISBN 0470050659. 

[edit] External links