Life is Good
From Wikipedia, the free encyclopedia
| Life is good. | |
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| Type | Private |
| Founded | 1994 |
| Headquarters |  Boston, Massachusetts, United States |
| Key people | Bert Jacobs and John Jacobs |
| Products | apparel and accessories brand |
| Website | http://www.lifeisgood.com/ |
Life is good. is a New England-based apparel and accessories brand best known for its optimistic t-shirts and hats featuring a smiling stick figure named Jake and his trusty dog Rocket. In 1989 brothers Bert and John Jacobs began selling T-shirts out of an old van at colleges and street fairs up and down the East Coast. By the brothers own admission they "collected some good stories, but were not very prosperous." In 1994 they adopted the mascot "Jake", a smiling stick figure and the mantra "Life is good." - together expressing everything the brothers believed in. With that, the "Life is good." brand was born and has grown to become a successful company offering apparel and accessories with a positive message...."Life is good." [1]
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[edit] Charity
Life is good. is known for its charitable work and recently established the "Life is good. Kids Foundation" which was created to improve the physical, emotional and social well-being of children.
[edit] Life is Good at Fenway
On July 7, 2007, Life is good debuted a new baseball theme festival called Life is good at Fenway, held at Fenway Park in Boston, Massachusetts. The event featured live music and the world's largest game of catch in the stands, games and art activities for children and families in the concourses below, and The World's Greatest Backyard Athlete Competition on the field and Green Monster. In conjunction with donated tee shirt and hat sales, satellite Watermelon Festivals held across the country, and funds raised from the World's Greatest Backyard Athlete Competition, Life is good's Fenway Festival raised a record $802,636 for children's charities.[citation needed]
[edit] Watermelon Festival
The Watermelon Festival is another summer event put on by Life is good. It features live music, games and activities for children and adults and unlimited free watermelon. The proceeds for this event benefit Project Joy, a Boston-based non-profit organization that assists in the needs of traumatized children. In 2007 Life is good expanded the Watermelon Festival beyond Boston, hosting similar events in towns across America. Life is good usually host this festival on the Boston Common, but in 2007, due to the park service re-sodding the entire park, they debuted Life is good at Fenway, a baseball themed festival held at Fenway Park in Boston, Massachusetts.
[edit] Pumpkin Festival
Life is good has hosted Pumpkin Festivals each October since 2003, with all proceeds benefiting children's charities. The events feature live music, games, and activities for children and adults. On October 21, 2006, the Boston Pumpkin Festival set a new world's record, with a total of 30,128 carved and lit pumpkins lighting up the Boston Common. [2]
