Talk:Liberty Mutual

From Wikipedia, the free encyclopedia

The correct name is now "Liberty Mutual Group" as it became a holding company. Some spec that is due to the desire to become a public Corp.


Under "advertising", it states LM has stayed away from marketing aggresively. This is not true. In the mid/late 80's and early 90's, they had a very aggressive "America believes in Libery" campaign, which featured radio, TV and print ads. They've had some presence in all of these mediums ever since.


In February of 2008, the Wausau Insurance Company brand of Agency Markets was moved under the Commercial Markets SBU. This should be updated.