Liblogs
From Wikipedia, the free encyclopedia
Liblogs is the name of a group of Canadian bloggers. The Liblogs membership consists of bloggers who generally support the Liberal Party of Canada. Content from member blogs is aggregated on the main Liblogs website.
Founded in 2005 by blogger and Liberal activist Jason Cherniak [1], Liblogs now includes more than 250 blogs, and is a registered non-profit corporation.
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[edit] Early days
Around the same time as Progressive Bloggers, Liblogs was created as a reaction to The Blogging Tories. Beginning as simply a small list of links included on Liberal blogs, in April 2005 a central website was created to aggregate content from member sites. During the 2006 federal election, as many as ten new members joined each week.
[edit] Corporate identity
In the spring of 2006, Cherniak realized that Liblogs was expanding beyond his initial concept of an unofficial list of Liberal bloggers. He began a fundraising campaign in order to afford an application for non-profit corporate status. By April 2006, Liblogs was a company with the legal name of "Blogger Support Services".
[edit] 2006 Liberal leadership election
Liblogs took off after Paul Martin announced that he would be resigning as Liberal leader following the 2006 election. The different leadership campaigns began courting bloggers; Cherniak and Rob Edger [2] were named as official "Stéphane Dion blog campaign co-chairs". Other Liberal bloggers, such as John Lennard [3] and Dan Arnold [4], did similar work for other leadership campaigns. In July 2006, the Toronto Star and the Globe and Mail both published articles on the involvement of bloggers in the leadership campaigns.
As the Leadership Convention approached, the Liberal Party chose to invite bloggers and treat them as media. This gave even more media coverage to Liberal bloggers. Cherniak took the opportunity to launch new features to Liblogs, including a fully bilingual template, a French name of "Liblogues," a Young Liblogs list for Young Liberals and a news section.
[edit] Liblogs News
Liblogs News includes sections on national and regional news and politics. It is edited by journalist Jeff Jedras [5], who attempts to highlight the best Liberal blog postings at least once a day. The theory is that this will provide an easy way for media or others with limited time to read Liberal blogs and get a feel for what they have to say each day. While the news section has much potential, success is currently uncertain.
[edit] Liblogs Videos
On March 28, 2007, Liblogs launched a new video page. This is a page where Liberals from across Canada can post YouTube videos for easy access by other Canadians. [6]. Days later, media were reporting that the Conservatives would be unveiling new ads attacking Stéphane Dion the following week. Mr. Cherniak called on Libloggers to create YouTube videos in order to respond to the new ads. On April 2, the Conservatives launched a new French ad and unveiled their 17,000 square foot campaign headquarters. On April 3, Mr. Cherniak posted 7 new videos to the Liblogs video page and issued a press release contrasting the expensive Tory headquarters to the grassroots YouTube campaign. This led to a Canadian Press story that was distributed to media across the country. On April 4, 2007, the video page was included in the front-page story of the Globe and Mail and some Liberal videos were highlighted on page 4.[7] The CP story was printed in daily papers across the country. Some examples include, the Toronto Star [8], Le Soleil [9] and the Daily News (Halifax) [10].
