Lever Brothers

From Wikipedia, the free encyclopedia

The British manufacturer Lever Brothers was founded in 1885 by William Hesketh Lever and his brother, James.

In 1885 they bought a small soap works in Warrington. Using glycerin and vegetable oils such as palm oil, rather than tallow, to manufacture soap, they produced a good, free-lathering soap, called "Sunlight Soap", at a rate of 450 tons per week by 1888. Larger premises were built on marshes at Bromborough Pool on the Wirral Peninsula at what became "Port Sunlight".

Lever Brothers was one of several British companies that took a interest in the welfare of its employees.^{[citation needed]} The model village of Port Sunlight was developed between 1888 and 1914 adjoining the soap factory to accommodate the company's staff in good quality housing, with high architectural standards and many community facilities.

By 1900 "Lifebuoy", "Lux" and "Vim" brands had been added and subsidiaries had been set up in the United States, Switzerland, Canada, Australia, Germany and elsewhere. By 1911 the company had its own oil palm plantations in the Congo and the Solomon Islands. Lever Brothers Ltd also acquired other soap companies including A&F Pears, Gossage's of Widnes, Crosfield's of Warrington, Hazlehurst & Sons of Runcorn and Hudson's of Liverpool.

The company grew and operated until 1930, when it merged with a Dutch company, Margarine Unie, to form Unilever, the first modern multinational company. The Lever Brothers name was kept for a time as an imprint, as well as the name of the US subsidiary, Lever Brothers Company, and a Canadian subsidiary, Lever Brothers Ltd.