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Level 27 Clothing (sometimes typeset as "LeVeL 27 Clothing" to fit the logo) is an American clothing company founded in 2001 and owned by Billy Martin from the band Good Charlotte and his best friend Steve Sievers.
The name "Level 27" comes from Billy Martin's lucky number "27". The "Level" has no meaning, it is just a word to coincide with the 27. The brand has many different styles of clothing and designs. All designs are created by Billy Martin himself. Martin jokingly said that the reason for starting the company was because "we're not really good at playing guitar so we need other things to occupy us."
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