Leukos Films
From Wikipedia, the free encyclopedia
Leukos Films is a production company launched in September 2007 by Indian actor, Madhavan. It's first release was Evano Oruvan, which was released commercially in December 2007. Despit having a below average opening the film became an average grosser due to glowing reviews and positive word of mouth.[1]
[edit] Marketing strategy
Leukos Films have organised sponsored international premieres for Evano Oruvan across the globe. The lead stars, Madhavan, Sangeetha and Seeman will be present at all venues and will also have a “Meet & Greet” with winners of contests in every city. Top celebrities, press and the elite will be invited for the premieres and they will voice their views on the film. [2]
The premieres in Los Angeles, New York and Toronto will be on 26, 27 and 28 October respectively. It will be for the first time that an Indian film will have such big premieres across the globe before its theatrical release. Evano Oruvan, will be also premiered from Nov 6 to 12 in UAE and Nov 22 to 24 in Singapore and Malaysia.
[edit] References
|
|||||||||||
