Leslie Sanchez

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Leslie Sanchez is an entrepreneur, strategist, and a former candidate on The Apprentice: Martha Stewart.

Sanchez is the CEO of Impacto Group LLC, a Washington, DC-based strategic communications and market research firm that she founded in order to explore trends and measure opinions among Hispanics and women, which are segments of the U.S. population that have shown rapid gains in their influence and purchasing power.^[1][2]

After earning a journalism degree from The George Washington University, Sanchez became an aide to Congressman Henry Bonilla, the first Latino in Texas to be elected to a Republican House seat.^[3] Leslie also wrote a book titled Los Republicanos, which talks about the impact of the Latinos in the presidential election.^[4][5][6][7]

As executive director of the White House Initiative on Educational Excellence for Hispanic Americans, Sanchez was President George W. Bush's point person on education issues pertaining to the Hispanic community. She led the first multi-million-dollar Hispanic advertising campaign undertaken by the Republican Party and oversaw their 2000 Hispanic vote strategy, ranging from public opinion research to paid and earned media campaigns for the 2000 elections previously.^[8][9]

As part of the Bush Administration, Sanchez launched the President's Yes I Can!/Yo Si Puedo public education campaign, which was the first bilingual interactive effort serving as a one-stop education shop for families. Yes I Can! was credited with an historic 400-plus percent increase in Hispanic customers to the U.S. Department of Education. At that time, she was also busy completing her MBA at the Johns Hopkins School of Professional Studies in Business and Education.^[10][11]

Sanchez is also well known for being one of 16 candidates in The Apprentice: Martha Stewart. She had a good showing, making it to week 10, over halfway through the season. She has also appeared on The McLaughlin Group on June 3, 2007 and The Situation Room on three different occasions: July 30, August 10, and August 17, 2007.^[12][13][14] Leslie is a frequent guest on PBS's To the Contrary and The News Hour with Jim Lehrer and appears regularly on Fox News Channel, CNN, MSNBC, Telemundo and Univision.^[15][16]

Some of Sanchez's awards and affiliations include being one of Hispanic Business Magazine's 100 Most Influential Hispanics, being selected by the U.S.-Spain Council for the Young Hispanic Leaders Program, being part of the Texas Federation of Republican Women, and part of the Board of Directors for Providence Health Foundation.^[17]

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