Talk:Lennar Corporation

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[edit] Sounds like advertising

I modified the article in the following areas. This sounds like advertising to prospective shareholders:

Over the past 20 years Lennar has:

Increased the number of new home deliveries from 2,978 homes to 49,568 homes in 2006.

Increased shareholders' equity from $151 million to $5.7 billion in 2006.

Grown net earnings from $12 million to $594 million, and revenues from $221 million to $16.3 billion in 2006.

So I kept the line on the increase in new home deliveries. That seems to illustrate the growth and current size of the company well—but the rest seems more like, "Buy our stock!" So that's out. (But the first part still needs citation.)

And then there was the line with a Lennar slogan. That line had no value beyond consumer advertising and has no place in this page.

Third is this line:

Lennar builds and sells: first-time homes, move-up homes, luxury homes, active adult homes and urban communities.

I removed it because most of it sounds like marketing lingo. Especially active adult homes. It would work for the purpose of the encyclopedia if the line discussed the demographic Lennar tries to reach (like first-time homebuyers or retirees) and the physical types of houses they build (such as single-family detached or condominium).