Leibniz-Keks
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The Leibniz-Keks or Choco Leibniz is a German brand of biscuit (or cookie in American English) produced by the Bahlsen food company since 1891.
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[edit] Name
The brand name Leibniz comes from the philosopher and mathematician Gottfried Wilhelm Leibniz. The only connection between man and biscuit is that Leibniz was one of the more famous residents of Hanover, where the Bahlsen company is based. At the time when the biscuit was first made, there was a fashion for arbitrarily naming products after famous people (compare Mozartkugel).[1].
[edit] Leibniz-Keks
The Leibniz-Keks is a plain butter biscuit, or Butterkeks as it is known in German, similar to the French petit beurre. The word Keks in Leibniz-Keks was originally a corruption of the English word "cakes" by Bahlsen. Due to the popularity of the Leibniz-Keks, Keks has since become the generic German word for a crunchy, sweet biscuit.
[edit] Design
The original Leibniz cookie has a simple and distinctive design. Fifty-two "teeth" frame the rectangular field, on which is imprinted "LEIBNIZ BUTTERKEKS" in capital letters. This was Hermann Bahlsen's original 1891 design. The cookie has been featured in a series of "Monuments of German Design" by the Süddeutsche Zeitung [2].
[edit] Varieties
In addition to the original Butterkeks, there are several varieties of Leibniz on the market today. These include Leibniz Choco, Leibniz Milch & Honig, Leibniz Vollkorn, and Leibniz Zoo.
[edit] Ingredients
Ingredients include sugar, wheatflour, cocoa mass, cocoa butter, whey products, glucose syrup, emulsifier, soya lecithin, whole milk powder, salt, raising agents, sodium bicarbonate, citric acid, and flavouring.
[edit] Use in Popular Culture
In the television series Peep Show, the character of Jez says that "if people only did everything they wanted; everyone would just spend all day sitting on the carpet, watching the poker channel, wanking and eating those expensive German biscuits. . . probably", demonstrating the high regard in which Choco Leibniz are held in popular culture.