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This article lists notable events and releases in the timeline of the Lego Group and Lego products.
[edit] 19th century
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[edit] 20th century
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- July 6, 1920: Godtfred Kirk Christiansen is born.
- 1924: Ole Kirk's shop burns down when a fire ignites some wood shavings. Ole Kirk builds a larger workshop, renting out most of the space, and using the rest for his own shop.
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- 1932: Ole Kirk Christiansen's shop nearly goes bankrupt in the depression. With a lack of normal carpentry jobs, Ole Kirk starts producing toys, many of which were wooden pull toys.
- 1934: The company name LEGO is coined by Christiansen from the Danish phrase leg godt, meaning "play well". Coincidentally, "Lego" also means "I assemble" in Latin.
- 1935: The LEGO Duck is featured.
- 1937: Godtfred Kirk Christiansen starts creating models.
- 1939: The company grows to 10 employees.
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- 1942: A fire breaks out in the factory, forcing the company to rebuild.
- 1943: The company grows to 40 employees.
- 1947: Ole Kirk purchases the first plastic moulding machine in Denmark, and the company begins manufacturing plastic toys. The Christiansens are inspired by samples of the "Kiddicraft Self-Locking Building Brick", a design patented by the Briton Mr. Harry Fisher Page.[1] December 27 - Kjeld Kirk Kristiansen is born.
- 1948: The company grows to 50 employees.
- 1949: Lego begins producing similar plastic bricks, calling them "Automatic Binding Bricks."
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- 1951: The first ever film about LEGO is shot. The photographer is Chistian Lund, and the film is black and white with no sound.
- 1953:
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- Automatic Binding Bricks are renamed Lego Mursten, or "Lego Bricks."
- First baseplates are created.
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- Godtfred Kirk Christiansen becomes junior managing director of Lego, and soon has the idea to turn Lego bricks into a toy system.
- LEGO windows and doors are introduced.
- The word LEGO is officially registered in Denmark.
- First beam bricks are released.
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- Lego releases its first toy "system" of the Town Plan.
- Lego bricks begin selling better, but are not yet the core Lego product.
- Lego first exports toys to Sweden.
- Godtfred Kirk Christiansen demonstrates the LEGO bricks at a toy fair in Nuremberg, Germany.
- First LEGO trees are released.
- 1956: A sales company for Lego is built in Hohenwestedt, Germany.
- 1957:
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- The Lego brick design is improved to allow better versatility and "locking" ability.
- Ole Kirk Christiansen dies; Godtfred inherits leadership of the Lego Company.
- The LEGO company patents the stud-and-tube coupling system. This new system makes models much more stable. Sloping roof tile bricks are featured.
- The company in Billund grows to 140 employees.
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- A small staff at Lego, the "Futura" division, is established to develop ideas for new sets.
- Lego begins selling its products in other countries such as Norway, Germany, Switzerland, and the UK.
- LEGO France, British LEGO Ltd., LEGO Belgium and LEGO Sweden are established.
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- February: Another warehouse fire consumes most of Lego inventory of wooden toys.
- Production of wooden toys is discontinued; the company changes its focus to the plastic building bricks.
- LEGO Finland and LEGO Netherlands are established.
- By the end of the year, the company grows to 450 employees.
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- The LEGO wheel is introduced.
- Sales start in the United States and Canada through a license agreement with Samsonite Corp.
- LEGO Italy established
- 1961–1962: Lego makes an arrangement allowing Samsonite to begin producing and selling Lego products in Canada, an arrangement that would continue until 1988.
- 1962:
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- Cellulose acetate is abandoned in favor of the more stable ABS plastic in making Lego bricks.
- Samsonite begins producing Lego bricks under license in North America.
- Lego Austria is established.
- The Lego Group starts Modulex.
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- The first Lego sets containing instruction manuals are introduced.
- Lego sells toys in Lebanon.
- A production plant, LEGO Werkzeugbau GmbH, is opened in Hohenwehenstedt, Germany.
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- The company in Billund grows to more than 600 employees.
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- One of Lego most successful series, the Lego train system is released. Initial train sets include a 4.5-volt motor and rails.
- LEGO is now sold in 42 countries.
- 1967: First LEGO hinges.
- 1968:
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- Train sets with a 12-volt motor are introduced.
- On June 7, the Legoland Park in Billund is opened, at which 3,000 people visit on the opening day.
- LEGO bricks with magnets are introduced.
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- The Duplo system, using larger bricks and targeting younger children but also compatible with existing Lego bricks, is released.
- The company in Billund grows to 843 employees.
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- 1970: The company grows to 1,000 employees.
- 1971: LEGO introduces furniture pieces and dollhouses for girls.
- 1972: Lego added boat and ship sets, with hull pieces that actually floated.
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- LEGO USA moves to its present-day location in Enfield, Connecticut.
- All Lego products are placed under one logo, a red square with the word, Lego, in white bordered by black and yellow.
- Lego first sells toys to Hungary.
- LEGO Portugal is established.
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- Lego figures are launched, starting with the Lego family.
- Bricks and Pieces, the first official LEGO newsletter, is introduced in the United Kingdom.
- LEGO Spain is established.
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- The company grows to 2,500 employees.
- The Expert Series sets are introduced.
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- Lego introduces mini-figures with movable limbs and hands that can grasp utensils. This was the company's second most important design, after the brick itself.
- Lego Castle is introduced.
- Lego Space is introduced.
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- Lego establishes the Educational Products Department.
- New factories are opened in Switzerland and Jutland, Denmark.
- It is revealed in a survey that seventy percent of all Western European families with kids under fourteen own LEGO bricks.
- LEGO train tracks are introduced.
- 1981: The second generation of Lego trains is produced, including a wider variety of accessories.
- 1982:
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- Expert Builder series matured and became Technic.
- The Lego Group celebrates its 50th anniversary on August 13th.
- The book, 50 years of play is published.
- LEGO South Africa is established.
- First LEGO wind-up engine.
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- Lego launches the Duplo Baby series.
- The company grows to 3,700 employees worldwide.
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- Lego Castle series is launched.
- Lego pneumatics are added to the Technic series.
- LEGO Brazil is established.
- LEGO Korea is established.
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- Light & Sound sets are introduced.
- Lego company grows to 5,000 employees worldwide; 3,000 of them being in Billund.
- The gearstick is introduced.
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- Lego Technic robots controlled by computers are placed in schools.
- Light and Sound sets are launched of Lego Town and Space themes.
- Another factory in Manaus, Brazil is opened.
- Godtfred Kirk Christiansen resigns as chairman of the board of LEGO System A/S and LEGO Overseas.
- Kjeld Kirk Kristiansen takes over for Godtfred Kirk Christiansen.
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- Forestman, Crusaders, and Black Knights, sub-lines of Lego Castle, are introduced.
- Blacktron I and Futuron, sub-lines of Lego Space, are introduced.
- LEGO reaches almost 6,000 employees.
- LEGO South Africa is closed.
- Lego Club is established.
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- The first Lego World Cup building contest is held in Billund.
- LEGO Canada is established.
- The "Brick Separator" is introduced.
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- Lego Pirates theme is launched.
- Lego Educational Products Department is renamed Lego Dacta.
- Brick Kicks, the first official LEGO Club magazine, is introduced.
- Space Police I, a sub-line of Lego Space is introduced.
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- Lego Model Team sets are released.
- Lego is one of the top 10 toy companies of 1990.
- Forestman is discontinued.
- The Blacktron I and Futuron themes are discontinued.
- Space Police I is discontinued.
- M:Tron, a sub-line of Lego Space is introduced.
- LEGO Malaysia is established.
- The Duplo Zoo is launched.
- 9V Technic motors are first introduced in Europe, starting phase-out of 4.5V system.
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- 9V Technic motors are introduced in other markets including North America.
- 9V Trains motors are made 9V to bring the system into line with the rest of the Lego range. From this point on, all Lego electric parts are solely 9V.
- Lego Paradisa is launched.
- Blacktron II, a sub-line of Lego Space is introduced.
- Imperial Guards, a sub-line of Lego Pirates is introduced.
- The company grows to 7,550 employees.
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- Lego sets two Guinness World Records.
- Paradisa and Duplo Toolo sets are introduced.
- On Swedish television, the world's largest LEGO Castle is built.
- The Crusaders theme is discontinued.
- Wolfpack, a sub-line of Lego Castle is introduced.
- Space Police II, a sub-line of Lego Space is introduced.
- LEGO Japan is established.
- LEGO Hungary is established.
- The first LEGO Imagination Center is opened in Mall of America in Bloomington, Minneapolis, United States.
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- Duplo introduces a train and a parrot-shaped "brickvac" that could scoop Lego pieces up off the floor.
- Space Police I is re-released.
- Wolfpack, a sub-line of Lego Castle is discontinued.
- Dragon Masters is introduced.
- M:Tron, a sub-line of Lego Space is discontinued.
- Blacktron II, a sub-line of Lego Space is discontinued.
- Space Police II, a sub-line of Lego Space is discontinued.
- Ice Planet 2002, a sub-line of Lego Space is introduced.
- LEGO South Africa re-established.
- The orange transparent brick is introduced.
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- The Black Knights theme is discontinued.
- Ice Planet 2002, a sub-line of Lego Space is discontinued.
- Unitron, a sub-line of Lego Space is introduced.
- Spyrius, a sub-line of Lego Space is introduced.
- Islanders, a sub-line of Lego Pirates is introduced, then discontinued.
- LEGO Mexico is established.
- The company grows to 8,880 employees worldwide.
- First pink Lego bricks.
- Brick Kicks, the official LEGO Club Magazine, is renamed LEGO Mania Magazine.
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- Lego Primo series is introduced.
- Lego Aquazone is introduced.
- Royal Knights, a sub-line of Lego Castle is introduced.
- Unitron is discontinued.
- Imperial Guards, a sub-line of Lego Pirates is discontinued.
- Aquanauts, a sub-line of Lego Aquazone is introduced.
- Aquasharks, a sub-line of Lego Aquazone is introduced.
- Lego TechBuild, a sub-line of Lego Technic is introduced.
- Lego TechPlay, another sub-line of Lego Technic is introduced.
- Godtfred Kirk Christiansen, son of the company's founder, dies.
- LEGO Belgium and LEGO Netherlands become LEGO Benelux.
- LEGO dolphin element is introduced.
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- LEGOLAND Windsor is opened in the United Kingdom.
- The Lego Watch System is launched.
- Lego Wild West is launched.
- LEGO.com is launched.
- Dark Forest, a sub-line of Lego Castle is introduced.
- Spyrius theme is discontinued.
- Exploriens, a sub-line of Lego Space are introduced.
- Imperial Armada, a sub-line of Lego Pirates is introduced.
- Aquanauts, a sub-line of Lego Aquazone is discontinued.
- LEGOLAND Billund reaches 25 million visitors since its opening in 1968.
- It is estimated that 180 billion LEGO elements have been made and over 300 million people worldwide play with them.
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- Lego launches its first computer game, Lego Island.
- Lego introduces fiber-optic elements.
- Lego Paradisa is discontinued.
- LEGO Divers is introduced.
- Fright Knights, a sub-line of Lego Castle is introduced.
- Roboforce, a sub-line of Lego Space are introduced.
- UFO, a sub-line of Lego Space is introduced.
- Aquaraiders, a sub-line of Lego Aquazone is introduced.
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- Lego launches the Lego Creator, Loco, and Chess computer games.
- Lego introduces beige bricks.
- Lego Adventurers and Insectoids series are introduced.
- Lego releases Mindstorms, a programmable computerized brick with Lego-compatible sensors and motors.
- The red Lego logo introduced in 1973 is updated. It is a graphically tightened version of the logo used for the past 25 years.
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- Lego rereleases the Crusaders, Black Knights, and Dragon Masters themes.
- Royal Knights theme is discontinued.
- Fright Knights theme is discontinued.
- Insectoids, a sub-line of Lego Space is introduced.
- Lego Cyberslam, is introduced.
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- Legoland California opens in Carlsbad, California.
- Lego Rock Raiders series is introduced.
- Lego produces a Star Wars theme with Lucasfilm, beginning a trend of licensed Lego products.
- UFO and Insectoids themes are discontinued.
- Jungle a sub-line of Lego Adventurers is introduced.
- Lego Underground is introduced.
- Lego Slizers (Throwbots) is introduced.
- Lego Cyberslam is discontinued.
- Lego TechPlay is discontinued.
[edit] 21st century
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- Knights' Kingdom, Life on Mars, and Soccer/Football are introduced.
- Dino Island, a sub-line of Lego Adventurers is introduced, then discontinued. RoboRiders are also introduced, then discontinued.
- Lego Underground (Rock Raiders) and Lego Throwbots are discontinued.
- Lego Studios is introduced.
- The British Association of Toy Retailers names the Lego brick "Toy of the Century".
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- Lego Bionicle is launched in Europe
- Lego Bionicle is launched in the United States
- LEGO Brand Retail stores are opened in England, Germany, and Russia.
- Lego Life on Mars is introduced, then discontinued.
- Lego Alpha Team and Lego Harry Potter are introduced.
- Lego Serious Play is unveiled.
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- Company slogan changes from "Just Imagine..." to "Play On"
- Lego Wild West is discontinued.
- Lego Island Xtreme Stunts, Spider-Man, and Lego Racers are introduced.
- Lego Mania Magazine issues are changed to Lego Magazine.
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- Lego introduces new skin tones for mini-figures based on actual people.
- Clikits, Lego Designer, Lego Hockey, Lego Basketball, and Lego Gravity Games are introduced.
- Orient Expedition, a sub-line of Adventurers is introduced.
- Lego Island Xtreme Stunts is discontinued.
- Lego Inventor is introduced, then discontinued.
- Lego World City is introduced.
- Bionicle: Mask of Light movie is released.
- Lego mini figure celebrates its 25th birthday.
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- Lego System celebrates its 50th anniversary.
- Lego Group sells Legoland parks to Merlin Entertainments Group
- Lego Alpha Team is discontinued.
- January: Lego City is introduced.
- Lego Dino Attack/Dino 2010 is introduced.
- Lego Vikings is introduced.
- Bionicle 3: Web of Shadows movie is released.
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- On January 28, 2008, Lego celebrated the 50th anniversary of the patent on its interlocking blocks.
- Lego Indiana Jones is introduced.
- Lego Batman Videogame is introduced.
- Lego Speed Racer is introduced.
- Lego Agents is introduced.
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[edit] External links
[edit] References
- 50 Years of Play - internal Lego publication from 1982
- The World of LEGO® Toys, Henry Wiencek, 1987