Legal name (business)
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The legal name of a business is the name under which the business conducts its operations.
[edit] United Kingdom
In the UK businesses that trade under names other than those of the owner or a corporate entity must display the name of owner and an address at which documents may be served, or the name and registered number of the corporate body and its registered address. The requirements apply to sole traders and partnerships, but there are special provisions for large partnerships where listing all partners would be onerous.
The information must be shown on any trading premises where the public have access to trade and in documents such as order forms, receipts and, as of January 2007, corporate websites (to be extended later in 2007 to sole trader websites).
Companies Act 2006
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For more information on Business Name in the US go to http://smallbusiness.yahoo.com/r-article-a-2675-m-1-sc-12-choosing_a_business_name_faq-i