Lea & Perrins

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1900 advertisement

Lea & Perrins is a United Kingdom food company, originating in Worcester with a subsidiary in the United States which manufactures Lea & Perrins in New Jersey. Lea & Perrins was part of the HP Foods company that was bought by Heinz from previous owner Danone in 2005.

It is best known as the maker of Lea & Perrins brand of Worcestershire sauce, which was first sold in 1838 by John Wheeley Lea and William Henry Perrins, dispensing chemists from Broad Street, Worcester.

Worcestershire Sauce is currently produced from the Midland Road factory in Worcester that Lea and Perrins built. Midland Road being named after the Midland Railway, the factory having originally rail sidings to provide raw material and distribution.

Lea & Perrins Worcestershire Sauce British and American recipes differ slightly in that the British recipe uses malt vinegar while the American version uses distilled white vinegar, giving the British version a slightly deeper flavour. Also, the American version uses high fructose corn syrup, while the British version has sugar. The British version is sold in Canada. Lea & Perrins uses a distinctive paper wrapper for the version sold in the United States. In the UK, the iconic bottle is well known to consumers for both its shape, and also the orange and black label. Lea & Perrins Sauce is also very popular in New Zealand and is used much in the same way as it is in Britain.

In 2005 a new advertising campaign was launched for Lea & Perrins, and helped the brand achieve its best performance for a number of years. The campaign featured quick tips for using Lea & Perrins, captured using memorable language - adding it to a classic British takeaway of fish & chips became "splish and chips"; likewise, bangers and mash became "bangers and splash". A new website, splishme.com was also launched to support the campaign, and encourage people to share their handy hints and cooking tips, as well as different ways of "splishing" and "splashing" Lea & Perrins.

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