Le Coq Sportif

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Le Coq Sportif

Type	Public
Founded	1948
Headquarters
Key people	Robert Louis-Dreyfus
Industry	Sportswear and Sports Goods
Products	Footwear Accessories Sportswear
Website	http://www.lecoqsportif.com

Le Coq Sportif (IPA: [lə kɔk spɔʀtif], translated in English as The Sporting Rooster) is a French company producing sports equipment such as shoes, shorts, and T-shirts. It was founded in 1948 by Emile Camuset, ^[1] although Camuset had been designing for many years prior. ^[2] The company's name derives from the Gallic rooster, a national symbol of France.

The company has sponsorship deals with many soccer clubs, including Sheffield United, Wolverhampton Wanderers, Carlisle United, Queens Park Rangers (until the end of 2007/08 season, Manchester City (as of 2007-08), and Hibernian. In addition, the company also sponsors the Quick Step-Innergetic and Team Milram cycling teams. Le Coq Sportif also supplied kits to the Tottenham Hotspur team that won the FA Cup in 1981 and 1982, Aston Villa, Chelsea, Sunderland A.F.C. and the Everton team of the mid 1980s; the FIFA World Cup winning Argentina teams of 1978 and 1986. It currently supplies the kit for the Algeria national football team.

Le Coq Sportif is famous in Japan and Korea and hired local designers to complete and adapt the global collection for local market. They also signed some partnerships to release special models. Le Coq Sportif (Japan) associated with Sou.Sou to create handmade shoes and tabi. They also released a line of shoes with designer Kamishima Chinami. For Le Coq Sportif (Korea), the partnership was made with the car manufacturer Peugeot to create a shoe named Peugeot 207cc.

Despite its modest size (compared to companies like Adidas, Puma AG or Nike), the brand has seen considerable exposure, including the Korean television series Full House in episode n°11.