Lay's Stax

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Lay's Stax Original flavor
Lay's Stax Original flavor

Lay's Stax is a snack food made from potatoes and produced by Frito Lay. It was introduced in 2003 to act as competition for Procter & Gamble's Pringles.

The differences are minor: for example, Stax are thicker and are less prone to breaking in the package. The shape of Stax is a simple curve, while Pringles are formed into a double-curved saddle shape. The seasoning is applied to the concave side of the chip whereas Pringles applies their seasoning to the convex side. This placing of flavoring is due to the fact most people find it easier to place the concave side on their tongue. Stax are also gluten free, while Pringles contain wheat starch. Stax are packaged in recyclable plastic packages [1], while Pringles are packaged in cans consisting of cardboard and metal, which are not as readily recyclable. [2]

In Brazil they are on the market under the brand name "Elma Chips Stax" since late 2006 in the flavors "Cheddar", "Sour Cream & Onion" and "Original" (Regular). Elma Chips is a Brazilian brand of Pepsico Inc, also known for "Stiksy", among others. The yellow lid is marked with "Lay's Stax". [1] In Venezuela, they were introduced in early 2007 with the flavors "Cheddar", "Sour Cream & Onion" and "Natural Flavor"

[edit] Flavors

Permanent:

Limited edition:

[edit] See also

[edit] References

  1. ^ a b Packaging Digest New stacked snacks take on a potato crisp icon Accessed 16 May 2007
  2. ^ www.parliament.uk Memorandum submitted by Proctor and Gamble: INNOVATIVE SOLUTIONS TO WASTE MANAGEMENT PROBLEMS: THE P&G APPROACH Accessed 16 May 2007
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