Lambie-Nairn
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Lambie-Nairn & Company Ltd. is a branding and design agency based in the United Kingdom, and part of the WPP Group – one of the largest communications Groups in the world.
Lambie-Nairn is probably best known for creating the first broadcast brand for Channel 4 in the 1980's, which in its same form (the famous channel 4 blocks) is still used for today’s distinctive and forward thinking idents.
At present day, Lambie-Nairn is a strategic branding agency that works with clients to create brands that really engage with their audiences, and as a result deliver commercial success. Brands that are compelling - by creating a rich emotional bond with the customer; and differentiated - by making them stand out from the competition. Their work spans strategic positioning, translation of the positioning into corporate identity, key audience engagement (e.g. employees, to deliver the brand through their actions and behaviours), and overseeing the continued evolution of the brand (whether positioning, identity or communications).
Existing clients: O2, Hotels.com, Aktiv Kapital, Expedia, Carbon Trust, BBC News, Cognetas, Sainsbury's and Sainsbury's Bank and Digital UK.
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[edit] Past works
[edit] BBC
The agency has had a longstanding relationship with the BBC, designing much of the corporation's output across its domestic and international television channels. The 1997 relaunch of the corporation's logo was designed by Lambie-Nairn utilising the Gill Sans font, which has remained across most channels. BBC News was also completely branded by the agency from 1997 until 2003, when the design of idents and graphics moved to an in-house development team. Lambie-Nairn has since made the BBC News style for 2008.
[edit] O2
The entire O2 brand was developed by Lambie-Nairn as a new identity for BT Cellnet, a mobile phone communication company. The agency took the view that the services the company would provide were essentially similar to how oxygen is essential for life and so the brand name, the chemical symbol for oxygen, was created. Lambie-Nairn continues to work with O2 as their only branding agency, working with O2's 100+ communications agencies ensuring the brand values and beliefs are expressed through all possible channels.
[edit] Al Hurra
Following a competitive pitch, Lambie Nairn were tasked to create a visual identity for a brand new news channel aimed at the Middle East. The Arabian horse is the main symbol for Al Hurra representing "the free one." The visual look has been described as "magnificent."[who?]
