Ladies' night

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For other uses, see Ladies' Night.

A ladies' night (sometimes ladies night) is a promotional event, often at a bar or nightclub, where female patrons get a reduced price for admission or goods. However there have been cases when females are not admitted under this scheme as they have been deemed as butches.[1] The rationale for these events is that the presence of additional (feminine) female patrons will increase the number of male visitors to the establishment, thereby increasing overall profit.

In the early 1990s, Bud Light ran a series of ads in which several men dressed unconvincingly as women in order to get free beer. [2]

Ladies' nights in the United States have been successfully challenged in lawsuits [3] by males who were discriminated against by these events.

[edit] References

  1. ^ Tang, Sherann. "Female, but not welcome at a Ladies' Night?", Today (Singapore newspaper), 4 November 2005. 
  2. ^ Bud Light Ladies' Night ads via Commercial Closet
  3. ^ Rowe, Chip (December 2003). Ladies Night R.I.P. Playboy