La Gente de Aztlan

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La Gente de Aztlan
La Gente de Aztlan, Vol. 35, Issue 3, May/June 2006
Executive Editors	Hector Peña
Categories	News magazine
Frequency	Quarterly
Circulation	5,000
Publisher	UCLA Student Media
First issue	February 16, 1971
Country	United States
Language	English, Spanish
Website	UCLA Student Media

La Gente de Aztlan (Spanish for "The People of Aztlan") is a bilingual student newsmagazine published, circulated, and run at the University of California, Los Angeles. It is the longest continuous running publication of its kind. First published on February 16, 1971 during the height of the Chicano Movement La Gente has survived severe budget cuts as well as anti-multicultural sentiment during the early and mid 90's. The magazine deals with politics, art, education, pedagogy, health, and other issues concerning the Chicano, Latino, and Native American communities. It is published three times during the academic year.

In 1996 the magazine had a circulation of 20,000, copies with a collective readership of over 60,000 people. Today the magazine publishes 5,000 copies with a readership of nearly 15,000. La Gente was adversely affected by statewide budget cuts and must now rely on outside funding.

Although La Gente targets the 15-26 year old population of Los Angeles, it has effectively reached people from various age groups and backgrounds. La Gente is distributed to high schools, community organizations, panaderias, carnicerias, and tienditas throughout Los Angeles. In addition, it is also distributed to selected correctional facilities, colleges, and universities across the southwest.