La Fin du Monde (beer)
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La Fin du Monde is a Belgian style triple fermentation (also refermented in the bottle) golden ale introduced in July 1994 and produced by Unibroue of Quebec. La Fin du Monde was named after the European explorers' belief they had reached the end of the world when they discovered a new world, later known as America, [1] and more specifically when someone in the marketing team (who was getting desperate with finding a satisfactory name for the beer) exclaimed to his discouraged colleagues: it's not the end of the world![citation needed]
La Fin du Monde is the winner of many medals of excellence: 5 platinum, 6 gold, and 1 silver from the beverage testing institute since its introduction in 1994. [2] In 2004 it won the gold medal at the Los Angeles County Fair for Belgian-Style Abbey Ale. [3]
The colour is a cloudy blonde with a golden hue. The taste is smooth and slightly tart with a pleasant balance of flavours of wild spices, malt and hops. On its website the company describes the beer this way: " La Fin du Monde has a brilliant golden color with vigorously effervescent foam. It is midly yeasty with a complex palate of malt, fruit and spice notes followed by a smooth, dry finish." It is recommended to enhance gourmet dishes, fine cheeses and desserts. Unibroue's slogan: “drink less, drink better” is understandable considering its very high (9% ABV) alcohol content. [1]
Unibroue is also known for other fine beers: Don De Dieu(Gift of God) is a triple Wheat ale boasting 9% ABV, Trois Pistoles (Three Pistols) is a strong dark ale and is also 9% ABV and Maudite (Damned) which is a strong amber-red ale checking in at 8% ABV. All are brewed in Chambly, Quebec, Canada. [4]
