La Belle Province (restaurant)
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La Belle Province (French for "The Beautiful Province") is a well-known fast-food eatery in the province of Quebec, Canada. It is known as La Belle Pro or simply La Belle for short. Each location is independently franchised; some are open 24 hours a day.
[edit] Menu
La Belle Province serves breakfast and lunch, including items such as poutine, club sandwiches, hamburgers, hot dogs, smoked meat sandwiches, and souvlaki
These restaurants are not called La belle Pro - they are our competitors----as well as Valenine, La belle, la pataterie.
[edit] Reason for the various names
A Quebec judge ruled that the La Belle Province franchise owners could not prevent others from giving a similar name to their restaurants, because "la belle province" is an official nickname for the province of Quebec. This resulted in several knock-off franchises that had menus and prices similar to the original franchise in order to capitalize on its existing image and marketing. Notable knock-offs include Belle Province II, La Plus Belle Province, La Belle Quebecoise and La Très Belle Province.