KZZA

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KZZA
City of license	Muenster, Texas
Broadcast area	Dallas-Fort Worth Metroplex/Decatur/ Gainesville/Jacksboro/ Bowie/Sherman/Denison
Branding	Casa 106.7 FM
Slogan	"DF Dub's Party Station"
Frequency	106.7 MHz
First air date	2002
Format	Rhythmic Contemporary
ERP	75,000 watts
HAAT	620 meters
Class	C
Facility ID	23017
Callsign meaning	ZZA = Casa
Former callsigns	KXGM (2002), KKDL (2002-2005)
Owner	Liberman Broadcasting (Liberman Broadcasting of Dallas Licensee, LLC)
Sister stations	KBOC, KNOR, KTCY, KZMP-FM/AM Also part of the Liberman Cluster: TV Station KMPX
Website	www.casa1067.com

KZZA (CASA 106.7) is a Hispanic rhythmic-leaning rhythmic contemporary station serving the Dallas-Ft. Worth area. The Liberman Broadcasting outlet broadcasts at 106.7 MHz with an ERP of 75 kW and is licensed to Muenster, Texas. Its transmitter is located in northern most Wise County near Greenwood, Texas.

[edit] History

The station's roots began at 106.5 as a "great oldies" station with the call letters KKGM until 2001 when it moved to 106.7 and was sold to Entravision. However in exchange for the move it was agreed with HBC that it would not change to a Spanish format for five years.

So, in August 2002 it launched an English-language format, Dance Top 40, as KKDL (106.7KDL, "The Dance Leader" and later, "The Texas Party Station"). In 2004, it moved in a rhythmic Top 40 direction with a Hispanic rhythmic bias as KZZA, "CASA 106.7", in an attempt to target a younger 18-34 audience, mostly third-generation Hispanics. At first, its musical direction focused more along the lines of a typical rhythmic direction, but by 2006, KZZA began leaning more towards 'Hurban' product and less dependent on traditional rhythmic fare, resulting in the station going 'Hurban' fulltime.

However, after a year of 'Hurban' programming and trying to challenge rival KFZO, KZZA began to shift back to a more conventional rhythmic direction. As a result of this, R&R and BDS moved KZZA back to the rhythmic panel in May 2007.

Of all the contemporary music stations in the Dallas-Fort Worth radio market, KZZA is the only one that features club mix shows every night of the week, unlike their competitors, who relegate it to the weekends.

On August 4, 2006, Liberman Broadcasting bought five radio stations including KZZA from Entravision.^[1]

[edit] Slogans

This section does not cite any references or sources. (February 2008) Please help improve this section by adding citations to reliable sources. Unverifiable material may be challenged and removed.

• The Dance Leader (2002-2003)
• The Texas Party Station (2003-2004)
• Where Latinos Live. (2004-2007)
• Where Reggaeton Lives. (2006-2007)
• Hip-Hop Y Mas. (2007-2008)
• DF Dub's Party Station (2008-Present)

[edit] External links

• Station website
• Casa 106.7 at MySpace
• Query the FCC's FM station database for KZZA
• Radio Locator information on KZZA
• Query Arbitron's FM station database for KZZA
• DFW Radio Archives

[edit] References