KWYR-FM

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For the AM radio station in Winner, South Dakota, United States, see KWYR (AM).

KWYR-FM

City of license	Winner, South Dakota
Branding	Magic 93
Frequency	93.7 MHz
Format	Hot Adult Contemporary
ERP	100,000 watts
HAAT	171.0 meters
Class	C1
Facility ID	42109
Transmitter Coordinates	43°17′46.00″N 99°52′2.00″W / 43.2961111, -99.8672222
Owner	Midwest Radio Corp.
Website	kwyr.com

KWYR-FM (93.7 FM) is a radio station broadcasting a Hot Adult Contemporary format. Licensed to Winner, South Dakota, USA. The station is currently owned by Midwest Radio Corp..^[1]

[edit] History

KWYR commenced its AM operation on September 27, 1957 from studios on the second floor of the Wally Laudenslager building at the corner of Second and Polk streets in Winner, SD. It's transmitter building and 176' tower were located just one mile north of town on city property. The owners were a Nebraska optometrist and two Nebraska broadcasters.

In the summer of 1958 the station was purchased by a group of investors from Winner, South Dakota and the Black Hills, headed by Al Clark of Rapid City, who had been a radio TV personality there for the previous ten years. In the summer of 1962 KWYR moved it's studios to the former McCormick Hardware building on the station's fifth birthday. In the summer of 1967, the company celebrated it's tenth anniversary by moving it's transmitting facilities to its own ten-acre site, three miles west on Highway 18 in Winner, South Dakota. The new building there included an emergency studio, rest room facilities, and an engine room with a standby generator to provide operating power during exteneded power outages. The new tower at the site was 100 feet taller than the previous.

In early 1971, the FM station was launched, transmitting from a 500 watt tower on Rock Hill south of Winner. With a power of 100,000 watts, and broadcasting in stereo, KWYR gave South Dakota its first nighttime radio service.

Previsouly known to thousands of listeners as "Sound One Radio," the KWYR stations have been Number One in many ways. They brought central South Dakota and Nebraska their first wide-area AM radio staion, their first stations with a national network, the first FM station between Rapid City and Sioux Falls, the first high powered nighttime radio service, the first coverage area wide coverage of high school sporting events, the first coverage of NCAA sports, the first coverage of the Indianapolis 500 race... and the first with ABC radio network and Paul Harvey News.