KWID
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| KWID | |
 |
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| Broadcast area | Las Vegas |
|---|---|
| Branding | "101.9 La Preciosa" |
| Frequency | 101.9 (MHz) |
| First air date | 1963 |
| Format | Spanish Adult Hits |
| ERP | 100,000 watts |
| Class | C |
| Callsign meaning | K WILD - taken from former hip-hop station Wild 102 |
| Owner | Clear Channel Communications (sale pending to Texas Lotus Corporation) [[1]] |
| Website | http://lasvegas.lapreciosa.com/ |
KWID (101.9 FM) is a Spanish language radio station out of Las Vegas and the station is branded as 101.9 La Preciosa. On May 15, 2008, Radio & Records reported that Clear Channel Communications traded KWID and KBKO in Bakersfield to Lotus Communications in exchange for KZEP-FM. [2]
[edit] History
101.9 FM signed on as easy listening KRGN in the 1960s.
In the 70s, it flipped to KFM 102 under the call letters KFMS, They were an automated Top 40 station. From 1978-1980 they were a hard rocking AOR.
On January 1, 1981, KFMS flipped to country still under the name KFM 102, drawing the ire of the AOR listeners. A month later, KENO FM-92 switched to AOR, and later became KOMP.
In early 2000, KFMS flipped to top 40/CHR 101.9 KISS FM, KFMS broadcasted Rick Dees' morning radio program.
The grouping of 102.7 FM KIIS in Los Angeles, 1220 AM KIIS in Santa Clarita, 97.7 FM KAVS in the Antelope Valley, 105.3 FM KYHT in Barstow/Victor Valley, and 101.9 FM KFMS in Las Vegas created a nearly continuous coverage of KIISFM between Los Angeles and Las Vegas. However, KFMS was branded as KISS instead of KIIS.
As time went on KFMS began adding more local DJs and after KYHT flipped to Y105 in 2001, KFMS discontinued simulcasting programming from KIIS in Los Angeles, became more Hip Hop leaning, and began a local morning show hosted by Trejo and Nikki, but still continued airing the nationally syndicated Rick Dees Weekly Top 40 program.
In December 2002, 101.9 KISS FM signed off, and began stunting for several days, airing a seemingly endless repeat of Guns N' Roses' "Welcome to the Jungle". Once the dust cleared in January 2003, 101.9 FM became Rhythmic CHR Wild 102 and changing the call letters to KWID. Station management claimed "we got tired of playing Avril Lavigne and Britney Spears".
In late 2004, KWID flipped to Mexican oldies La Preciosa 101.9.
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