KVIL
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| KVIL | |
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| City of license | Highland Park, Texas |
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| Broadcast area | Dallas/Fort Worth Metroplex |
| Branding | "103.7 Lite FM" |
| Slogan | Today's Refreshing Lite Rock |
| Frequency | 103.7 (MHz) (Also on HD Radio) 103.7 HD-2 for "Chick Rock (Rock for women)" |
| First air date | 1961 |
| Format | Adult Contemporary |
| ERP | 99,000 watts |
| HAAT | 507 meters |
| Class | C |
| Facility ID | 28624 |
| Callsign meaning | Highland ParK VILlage Shopping Center |
| Owner | CBS Radio (Texas CBS Radio Broadcasting, LP) |
| Sister stations | KJKK, KLLI, KLUV, KMVK, KRLD also part of CBS Corp. cluster: TV stations KTVT and KTXA |
| Webcast | Listen Live |
| Website | www.1037litefm.com |
KVIL is the call sign of 103.7 Lite FM, a radio station broadcasting on 103.7 FM in the Dallas/Fort Worth market in Texas. The station has featured a very popular adult contemporary music format for nearly forty years.
For many years during the 1970s and 1980s, it was the top station in the market. During the 1990s, it spent several years as the flagship station for the Dallas Cowboys.
For many years, KVIL's programming was simulcast on both the FM (103.7) and AM (1150) signals. KVIL-AM signed on as a daytime-only station in 1960, and KVIL-FM was added a year later. Yet, despite an attempt to take on the legendary KLIF with a Top 40 music format in 1967, neither AM nor FM attracted a very large portion of the listening audience until 1969, when the station hired Ron Chapman (better known to KLIF listeners as Irving Harrigan) to do the morning show. At the same time, KVIL instituted a music format that was unique for its time, a cross between Top 40 and MOR which would later be termed "Adult Contemporary." The station was meant to appeal to adult listeners who had grown up with KLIF by projecting the same type of "showmanship" typical of Top 40 stations. KVIL first finished in Dallas/Fort Worth's top 10 Arbitron ratings in 1974 (the year after Arbitron combined Dallas and Fort Worth into a single market) and topped the ratings list for the first time in 1976.
AM 1150 adopted the calls KVIX and programmed a separate AC format from KVIL-FM for a short time in the mid-1980s. The station now operates at AM 1160 as conservative talk station KVCE, while KVIL continues with its AC format on 103.7 FM.
KVIL recently launched "Chick Rock" (Rock for Women) on 103.7 HD-2 (HD Radio Needed).
[edit] Past logos
 KVIL logo used in 1980-1998. |
 Lite Rock 103.7 logo used in 1998-2001 |
 KVIL logo used in 2001-2005. (Revamped under same "Lite Rock" color scheme) |
[edit] External links
- KVIL official website
- Query the FCC's FM station database for KVIL
- Radio Locator information on KVIL
- Query Arbitron's FM station database for KVIL
- KVIL is at coordinates Coordinates:
- DFW Radio Archives
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