Kurt Mortensen
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Kurt W. Mortensen is the author of the best sellng book, Maximum Influence, first published in 2004 which also received the acclamation of Library Journal Business Book of the Year[1]. Kurt lives with his wife Denita, and their four children Brooke, Mitchell, Bailey, and Madison in Provo, Utah, home to Brigham Young University where Mortensen received a bachelor’s degree in Communications/Advertising in 1992. Mortensen also received a MBA in Marketing and Consumer Behavior from the University of Pittsburgh in 1993.
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[edit] Maximum Influence
Maximum Influence, teaches that sales have changed and the consumer has become exponentially more skeptical and cynical within the last five years. Mortensen’s trademark is Magnetic Persuasion; rather than convincing others, he teaches that you should attract them, just like a magnet attracts metal filings.
[edit] Bibliography
- Maximum Influence, published in 2004 (ISBN 0814472583).
[edit] References
[edit] External links
