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KUPA (1370 AM) is a radio station located in Honolulu, Hawaii. The station is owned by Broadcasting Corp. of America and offers the Fox Sports Radio sports talk format, broadcasting at 1370 KHz with ERP of 10 Kw-U.
[edit] History
KUPA was originally KIPO-AM, a News/Talk outlet operated by Hawaii Public Radio from 1990 to 2002, when it went off the air and was sold to a Utah-based company. In 2005, the CP was sold to another Utah-based broadcaster, who after closing the sale in 2006, had planned to bring a Spanish format to Honolulu, but changed his mind and opted to go with a Sports Talk format. KUPA returned to the air on August 31, 2007 with programming from Fox Sports Radio with plans to include local content.
KUPA's entry into Sports radio bring the number of Sports Talk radio outlets in Honolulu to three, KKEA and KUMU are the other two while a third one, KORL, offers Sports Talk in the evening hours. This type of competition is unusual, especially in a market with no major professional sport teams, in part due to geographical and financial reasons.
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