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KTHR (107.3 FM, "107.3 The Road") is a radio station operating in Wichita, Kansas. The station runs a Classic Rock music format.
[edit] History
KTHR's format history includes Easy Listening (or back then known as Beautiful Music) as KARD, later evolved into an Adult Contemporary format. By the early 1980's the station's call letters changed to KKRD, but maintained it's Adult Contemporary format.
By 1983, KKRD changed it's format to Top-40 to compete with crosstown Top-40 KEYN (Now Oldies) at the time. It was an overnight success as it became the #1 station in Wichita forcing KEYN out of the format in 1989. In early 2000, Rhythmic Top 40 KDGS "Power 93.9" dethrowned KKRD by becoming the highest rated Top 40 station in Wichita under the ownership of Entercom.
In 2004, Clear Channel made changes by having KKRD swap frequencies with Classic Rock sister station KRZZ (See KZCH) moving the CHR format to the lesser powered 96.3 at 50kw and re-launched as KZCH "Channel 9-6-3". Today KRZZ's Classic Rock format is now at KKRD's old 100 kw frequency at 107.3 and re-launched as "107.3 The Road" with the call letters KTHR.
The KKRD call letters now belong to a station in Enid, Oklahoma on 91.1 and airs a Christian Rock/Christian CHR format.
[edit] External links
