KSLG (AM)

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KSLG-AM
City of license St. Louis, Missouri
Broadcast area Greater St. Louis
Branding Team 1380
Slogan St. Louis' Sports Insiders
Frequency 1380 (kHz)
First air date 1927
Format Sports Talk
ERP 5,000 watts daytime
1,000 watts nighttime
Class B
Facility ID 74579
Affiliations Fox Sports Radio
Owner Simmons Media Group
(Simmons-Austin, Ls, LLC)
Webcast Listen Live
Website www.1380espn.com

KSLG (1380 AM) is an all-sports radio station, operating from St. Louis, Missouri. The station has used this format since June 2004. Prior to switching to an all-sports format, KSLG was a religious radio station. KSLG also broadcasts the Gateway Grizzlies Frontier League baseball games during the summer months, and is the affiliate of Fox Sports Radio for the Greater St. Louis area.

[edit] History

KSLG began broadcasting in 1927 as KWK. KWK was the Mutual Broadcasting System affiliate in St. Louis for most of its existence until August 1969 when the station switched from standards to an R&B format. In 1973, the station went off the air until late-1978, when it returned as a Top 40 station, and in March, 1979, it began simulcasting with WWWK-FM (106.5). The two stations kept simulcasting until KWK became KGLD (an oldies station) in June, 1984. On January 1, 1992, KGLD changed from an oldies station to all-sports KASP-FM. The station went back to simulcasting with 106.5 FM (which had since become WKBQ-FM) in 1993. After eleven years of using various formats, including gospel music, KSLG switched to its current sports format.

On December 3, 2007 KSLG switched affilliations from ESPN Radio to Fox Sports Radio with the "Team 1380" branding.

[edit] External links