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KSFI is a radio station operating at frequency 100.3 FM in Salt Lake City, Utah. Interestingly, the station has had only two owners. The original call letters were KSL-FM when the station began broadasting in 1947 as the sister station of KSL-AM. "FM 100" was a pioneer of Bonneville's "beautiful music" format but in the mid 1970s was sold to Simmons. Simmons changed the legal call letters to KSFI (Simmons Family Incorporated) and began adding more vocal selections to the music mix, eventually evolving the format to soft AC. Bonneville reacquired the station (along with Star 102.7 and Arrow 103.5) from Simmons in 2003. According to the website of its owner, Bonneville International FM100 is the top-performing Adult Contemporary station in Utah.
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