KSCW
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| KSCW | |
|---|---|
| Wichita, Kansas | |
| Branding | Kansas' CW |
| Channels | Analog: 33 (UHF) |
| Affiliations | The CW |
| Owner | Schurz Communications, Inc. (Sunflower Broadcasting, Inc.) |
| First air date | August 5, 1999 |
| Call letters’ meaning | KanSas CW |
| Sister station(s) | KWCH-TV |
| Former callsigns | KWCV (1999-2006) |
| Transmitter Power | 2300 kW (analog) 1000 kW (digital) |
| Height | 328 m (analog) 345 m (digital) |
| Facility ID | 72348 |
| Transmitter Coordinates | |
| Website | www.kansascw.com |
KSCW, channel 33, is an affiliate of The CW and based in Wichita, Kansas. It is owned by Schurz Communications and made its debut on the air on August 5, 1999, under the call letters KWCV. Its transmitter is located in Colwich.
[edit] The CW
On January 24, 2006, the WB and UPN networks announced that they would merge. The newly combined network would be called The CW, the letters representing the first initial of its corporate parents CBS (the parent company of UPN) and the Warner Bros. unit of Time Warner. The merger officially took effect on September 18 2006, and KSCW became the CW affiliate for the Wichita-Hutchinson, Kansas Designated Market Area. Former UPN affiliate, KMTW, is now the My Network TV affiliate for the Wichita area.
On March 21, 2006, not long after the affiliation announcement, KWCV received approval from the FCC to change its call letters to KSCW, to reflect the new affiliation. The change took effect March 28, 2006. [1] With the CW affiliation in effect as of September 18, 2006, the station branding became Kansas' CW.
In March 2007, Banks Broadcasting, the station's owner since its launch, announced the pending sale of KSCW to Schurz Communications, owners of local CBS affiliate KWCH. [2] The sale closed on July 20, 2007 after the FCC granted Schurz a "failed station" waiver for KSCW. [3] The "failed station" waiver was necessary because the Wichita DMA has only seven "unique" full-power television stations (the full-power stations outside the immediate Wichita area are all satellites of their Wichita-based parents, and the FCC considers the parent and all of its satellites together as one station). This number of unique full-power stations is normally not enough to legally support a duopoly, and Banks Broadcasting tried and failed to find a buyer for KSCW who did not need the "failed station" waiver.
Several months after Schurz closed on its purchase of KSCW, the station launched a new website, powered by the Local Media Network division of World Now. Previously, the web address was operated by Broadcast Interactive Media.
In addition, KSCW may carry CBS network programming should it be preempted by KWCH in the event of a local special or an emergency such as a breaking news story. KSCW currently airs an overnight replay of the KWCH 10 p.m. newscast. KWCH's morning newscast continues on KSCW after CBS's morning news begins.[4]
[edit] Previous Logo
 KSCW's previous logo as WB afilliate KWCV-TV, 1999-2006. |
[edit] External links
- Station Website
- Query the FCC's TV station database for KSCW
- BIAfn's Media Web Database -- Information on KSCW-TV
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