KSCS
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| KSCS | |
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| City of license | Fort Worth, Texas |
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| Broadcast area | Dallas/Fort Worth Metroplex |
| Branding | The Big 96.3 |
| Slogan | "All the Best Country" |
| Frequency | 96.3 MHz (Also on HD Radio) 96.3 HD-2 for Commercial Free Texas Country |
| First air date | 1949 as WBAP-FM |
| Format | Modern Country |
| ERP | 99,000 watts |
| HAAT | 491 meters |
| Class | C |
| Facility ID | 71201 |
| Callsign meaning | Silver Country Stereo |
| Former callsigns | WBAP-FM (1949-1972) |
| Owner | Citadel Broadcasting (Radio License Holding IV, LLC) |
| Sister stations | KTYS, WBAP |
| Webcast | Listen Live |
| Website | kscs.com |
KSCS (96.3 FM, "The Big 96.3") is a radio station which serves the Dallas/Fort Worth metroplex in Texas. The station airs a country music format. 96.3 KSCS is also the home of the Dorsey Gang, one of the longest running morning radio shows in the Dallas - Fort Worth area. The Dorsey Gang includes Terry Dorsey, a member of the Country Music Disc Jockey Hall of Fame, and Mark "Hawkeye" Louis. The duo has won numerous awards including Billboard Magazine's Major Market Air Personalities of 1998. The pair teamed up in July of 1988.
KSCS is one of many former Disney/ABC Radio stations that has now merged with Citadel Broadcasting. Also, KSCS, and sister station WBAP are responsible for activation of the North Texas Emergency Alert System when hazardous weather alerts, Disaster area declarations, and child abductions are issued.[1]
[edit] History
The station first signed on the air in March 1949 as WBAP-FM on 100.5 FM. The station moved to 96.3 in the mid-50s. WBAP-FM aired mostly classical music. After the success of sister station WBAP's "Country Gold" format which began in 1970, it was decided to extend the country music brand to FM, and on January 15, 1973, 96.3 was re-named KSCS "Silver Country Stereo". The initial design behind KSCS was to for it be a country station with beautiful music-style formatics, including playing several songs in a row, low-key announcers, and light commercial loads.
As FM radio listening started to increase in Dallas/Fort Worth in the mid-1970s, KSCS benefited from being the only country station on the FM dial. The rise in popularity of country music in the late 70s led to KSCS becoming a dominant station in the ratings. It also brought competition in the form of KPLX which entered the country music market in 1980.
KSCS was the number one radio station overall in Dallas/Fort Worth from 1980 to 1982. The station's ratings started to sag after the Urban Cowboy era faded, and with tough competition from KPLX. In 1988, KSCS hired away KPLX's star morning man Terry Dorsey, and with Dorsey's arrival, the ratings started to rise again, just as country music's popularity started to rise again. KSCS again became the number one station overall in Dallas/Fort Worth in 1990, and stayed there for 14 consecutive ratings periods. To this day, that is still the longest winning streak in Dallas/Fort Worth ratings history.[2]
[edit] References
- ^ Dallas Fort Worth Local Plan. Texas Association of Broadcasters. Retrieved on 2008-05-05.
- ^ Radio-Info.com Arbitron Ratings
[edit] External links
- Query the FCC's FM station database for KSCS
- Radio Locator information on KSCS
- Query Arbitron's FM station database for KSCS
- KSCS is at coordinates Coordinates:
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