KRVU-LP

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KRVU-LP/KZVU-LP
Redding / Chico, California
Branding My 21 (formerly UPN 21)
Slogan "The Northstate's Sports Leader"
Channels Analog: 21/22 (UHF)

Digital: 20-2 (subchannel of KCVU)

Translators K04QC Oroville
Affiliations My Network TV (primary)
ION Television & LeSEA (secondary)
Owner Sainte Partners II, L.P.
Founded KRVU: September 2, 1993
KZVU: July 30, 1993
First air date July 11, 1997
Call letters’ meaning Redding
View (U)
-or-
K Redding/Sacramento Valley UHF
Former affiliations UPN (1997-2006)
Transmitter Power 60 kW
Website www.my21.tv

KRVU-LP (KRVU-TV on air) My 21 is the My Network TV Network affiliate based in Chico, California (city of license is Redding, California). The station is owned and operated by Sainte Partners II, L.P. of Modesto, California. The company president and chief executive officer is Chester Smith and the station's general manager is Doug Holroyd. Sainte also owns KCVU-TV (a FOX affiliate, of which also KRVU is a DT subchannel of KCVU), KUCO-LP (Univision) and KXVU-LP (Telemundo) in Chico, two stations in Medford, Oregon, KFBI-LP and KMCW-LP (Telemundo), and operates with four stations in Eureka, California. KRVU/KZVU broadcast on cable channel 13 on Comcast in Chico and Charter in Redding.

My 21 is the North Valley's broadcast source for KTVU's Ten O'Clock News and has broadcast reruns on former KHSL-TV mainstay program The Moriss Taylor Show since the late 1990's.

KRVU became the primary affiliate of the newly-formed My Network TV on September 5, 2006. They were an affiliate of UPN since the mid-1990s, but changed its affiliation following the merger of UPN and WB to become the CW Network (CW affiliate KIWB is now owned by Catamount Broadcasting).

KRVU shares the "My 21" moniker with KAME-TV of Reno, Nevada.

Contents

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[edit] Other local programming

[edit] So You Want To Be A Star (2005)

KRVU debuted a new local version of American Idol called So You Want To Be A Star, hosted by actress/singer Linda Regan, in 2005. The show was an instant smash with Redding resident Kim Walker winning the competition and getting a chance to sing the Star-Spangled Banner at a Sacramento Kings NBA game at ARCO Arena in Sacramento, California in February 2005. She was interviewed by Kings broadcaster Jim Kozimor during halftime for the UPN 21 audience only. However, commentators Grant Napear and Jerry Reynolds plugged the show and the station during the broadcast which also aired on KXTV in Sacramento. A second season of So You Want To Be A Star was planned, but the primary sponsors backed out and the project was abandoned. (Sister station KCVU-TV FOX 30 holds a local contest called "Northern California Idol", where the winner gets a bid to audition for American Idol, thus was the inspiration for the series).

[edit] Cable Coverage

  • Charter Communications (Redding, Red Bluff, and Alturas)
  • Comcast (Chico)
  • DCA CableVision (Palo Cedro)
  • Time Warner (Burney)
  • Almega Cable (Olinda/Happy Valley)

My 21 is on channel 13 on all cable systems in the Redding/Chico market except for Happy Valley, which is on channel 25.

[edit] Past General Managers

  • Melvin J. Querio, founding GM (1993-1996, died)
  • John Stahl (1996-1998, now GM at KHSL-TV)
  • Doug Holroyd (1998-present)

[edit] External links