Krispy Kreme operations by Country

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This is a page on the global operations of Krispy Kreme.

Contents 1 United Kingdom 2 Australia 2.1 New South Wales and Australian Capital Territory 2.2 Queensland 2.3 Victoria 3 Hong Kong 4 Japan 5 Mexico 6 Philippines 7 Indonesia 8 South Korea 9 United Arab Emirates 10 Kuwait 11 Bahrain 12 Other Countries 13 References

[edit] United Kingdom

Main article: Krispy Kreme UK

In October 2004 Krispy Kreme UK opened their first store at the Harrods department store in London. Krispy Kreme currently separate their stores into three categories: Factory Stores that produce all fifteen doughnuts varieties, Hot Tunnels that have the equipment to add warm glaze to original glazed doughnuts that are produced elsewhere, and Fresh locations' that rely entirely on factory stores. The latter also also seen inside larger Tesco stores.

[edit] Australia

[edit] New South Wales and Australian Capital Territory

Krispy Kreme first opened in Australia in 2003 in Penrith, 55km west of Sydney. Before opening they gave away 300,000 free donuts for publicity.

Since then, there are 19 Krispy Kreme stores in NSW and ACT, including the newest store opened in February 2007 at Tumbi Umbi on the Central Coast. They now have multiple stores inside Kingsford Smith Airport, Sydney International Airport, as well as Krispy Kreme Mascot located at 7 Ross Smith Avenue, adjacent to the airport, and Charlestown Square in Newcastle.

The Australian franchise agreement also covers New Zealand however currently there are no store locations there.

[edit] Queensland

Krispy Kreme has opened a store in Brisbane at Albert Street ^[1]. The store is supplied by doughnuts cooked daily at a new facility in Logan, south of Brisbane.

[edit] Victoria

The first Krispy Kreme store in Melbourne, Australia opened on 22 June 2006 at 6.30 am^[2] in the suburb of Narre Warren at Fountain Gate Shopping Centre, and features a 24-hour drive-through service. Though most store-locations outside of Australia usually operate with a long schedule including both early mornings and late nights, the twenty-four hour operating model is unique to Sydney and Melbourne. The store is currently hugely popular amongst Melbournians, some of whom queued for several hours during the store's first few weeks running. The drive-through queue during this period was often over 500 metres long and has been controlled by hired security guards and Narre Warren police, who directed traffic and calmed customers. When the store first opened, people had waited for 3 days creating a drive through line over 2 kilometres long. The drive through line did not stop until about three weeks after the opening and the internal store was constantly forced to remove people from the building after closing hours^{[citation needed]}.

Krispy Kreme opened its second Melbourne store in the Central Business District on Collins Street. The store opened on September 26, 2006. Unlike the Fountain Gate store, doughnuts are not produced on site, but rather delivered many times during the day from both Fountain Gate and Dandenong. The Fountain Gate store is the only manufacturing (or factory) location in Victoria. A third store opened at the Chadstone Shopping Centre, on the 2nd November 2006. A fourth store (and second CBD store) opened at Melbourne Central on December 7, 2006. The fifth store opened on December 19 at Knox Ozone. It is Victoria's second 'Hot Light' store, similar to Fountain Gate, yet only applies glaze to pre-made Original Glazed doughnuts and has the assorted varieties delivered from Dandenong. The sixth store opened at Eastland Shopping Centre on May 31, 2007, which is a temporary store moving to a permanent location later in the year. The seventh store opened in June 2007 at Westfield Southland in Cheltenham, the first store in the southern suburbs. Melbourne's newest store has been opened at Melbourne Airport. Two new stores, at Crown Casino and at the busy Swanston Street haved opened. The Swanston Street store will be the third CBD store. Krispy Kreme is also going to open a store up north of Melbourne in Broadmeadows Shopping Centre on Wednesday 28th of May, this will be Krispy Kreme's 14th store in Victoria.

[edit] Hong Kong

Krispy Kreme Hong Kong opened their first store in Causeway Bay in September 2006. Since that date they have also opened another store located in SoHo. Both stores have sold special doughnuts produced to celebrate Halloween. These stores are franchise owned.

One original donut costs HK$10 and any other donut variety costs $12. Krispy Kreme has also blended in with the local culture By adding flavours like Green Tea and Red Bean to its donut varieties. The price is $88 HKD for one dozen original glazed and $110 for the assorted varieties.

Krispy Kreme also delivers donuts around Hong Kong. Because of this many schools in Hong Kong do charity Krispy Kreme Sales.

The third Krispy Kreme store opened in December in Causeway Bay at Times Square. The fourth store opened in Mong Kok the first outlet that was not on Hong Kong Island. Krispy Kreme has opened two stores at the Hong Kong International Airport, one in the Arrivals hall of Terminal 1 and the other one in Terminal 2 ( Sky Plaza)

[edit] Japan

Krispy Kreme opened their first store in Japan at Shinjuku Southern Terrace in Shibuya-ku, Tokyo on Friday December 15 2006. The original glaze sells for 150 Japanese yen. Plans are in place to build around 50 stores in the Kantō region (which will all be franchise owned) in the next five years. [1]

Since opening, the store has seen hour long waits to get in, and in the first three days the store saw more than 10,000 customers. ^[3]

The second store in Japan opened October 12, 2007 with the Yurakucho ITOCiA complex in the Yūrakuchō district in Tokyo. The Krispy Kreme store is located on the first basement level and is expected to be a major draw for the new shopping center which is built on top of the Yurakucho station.^[4]

[edit] Mexico

Krispy Kreme may have found success in their twenty-eight outlets in Mexico. Some Mexican Krispy Kreme locations can be found inside Walmart stores as in the USA.

[edit] Philippines

In November 2006 Krispy Kreme opened the flagship store in the Philippines. These stores are franchise owned like many others.The development deal for the franchise is awarded to the Real American Donut Company, Inc., a company owned and operated by the principals of Max's Restaurant.[2] The original franchise agreement is for 30 stores over the next five years.

The flagship store was officially opened on November 30, 2006 at the Bonifacio High Street in Fort Bonifacio, Taguig City. The second store was opened on December 21, 2006 at SM Megamall in Mandaluyong City. The third store was opened on June 28, 2007 at Greenhills Shopping Center in San Juan City, it is the first Krispy Kreme drive-thru outlet in Asia and the first free-standing store in the Philippines. Branches in SM Mall of Asia and Trinoma are set to open on October 2007. An original glazed donut costs 30 pesos.

[edit] Indonesia

Krispy Kreme currently has opened eight stores in Indonesia. At least seventeen more stores are scheduled to open over the next five years. The stores are located in Pondok Indah Mall 2, Senayan City, Plaza Senayan, Mal Kelapa Gading 3, Discovery Shopping Mall Bali, Grand Indonesia, Setiabudi One and Plaza Indonesia.

[edit] South Korea

Krispy Kreme first opened in South Korea on December 2004 in Sinchon, Seoul. The Korean franchise is owned and operated by the Lotte Group.[3]

Over the past few years Krispy Kreme South Korea have opened eighteen stores, fifteen in Seoul/Gyeonggi-do and two in Busan and one in Daejeon. These include hot locations and fresh stores.

[edit] United Arab Emirates

Krispy Kreme opened operations in the United Arab Emirates on 16 March 2007 at the food court in Deira City Centre in Dubai.^[5] Krispy Kreme has also opened stores in the Mall of the Emirates and Dubai Festival City, both in Dubai. The franchises are owned by the Americana Group. In late 2007 a new branch opened at Khalidiyah Mall in Abu Dhabi.

[edit] Kuwait

The first Krispy Kreme in the Middle East opened in Kuwait's Marina World shopping complex in late November 2006. A second and larger branch opened at The Avenues shopping mall in early 2007.

[edit] Bahrain

Krispy Kreme will open in Bahrain, at Seef Mall in summer 2008.

[edit] Other Countries

Krispy Kreme have also announced plans to open stores in Egypt and China in early 2007. They will all be franchise owned.

[edit] References