Kre8tiveworkz

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Kre8tiveworkz, a privately owned American company based in Pembroke Pines, Florida, is the original manufacturer and designer of Reality Rhyming^[1] personalized poetry gifts in the United States.

Reality Rhyming is a poetic writing style that uses a person's name and background information about a person's life to create a story of rhyme for a particular occasion.^[2]

Contents 1 Background 1.1 Company Identity 2 Management 3 External links 4 References

[edit] Background

Founded in 2004 by 34 year old Barbara Goleman Senior High^[3] Special Education Teacher and American poet Todd Edwards^[4], who started the company by selling poetry in the form of people's lives by word of mouth. He was born in Hollywood, Florida in 1970 to his parents Michell and Joan Rubinstein. Edwards' birth name is Todd Edward Rubinstein.

Todd is also an active tennis player, as he is a former #1 ranked player in Florida (2006) and is currently ranked #2 in Florida^[5] and #16 in the United States^[6] (2007) in the Men's 30's Division (USTA). He helped lead Florida to a National Runner-Up Title in the 2006 USTA National Intersectional Tennis Tournament in Jackson, Mississippi^[7] and attended Barry University in Miami Shores, Florida receiving a BA in Communication, an MS in Exceptional Student Education and an Ed.S in Educational Leadership. Todd also played #1 Singles and #1 Doubles for the Barry University Buccaneers Tennis Team where he received 3-Time All Sunshine State Conference First Team Honors^[8] (1989, 1991 and 1992) and before that, was a 2-Time Florida 4-A High School State Tennis Champion at #4 Singles (1987) and #5 Singles (1988) attending Cooper City High School in Cooper City, Florida.

[edit] Company Identity

In 2006, the Kre8tiveworkz personalized gift company redesigned its identity, along with branding the poetic writing style of Reality Rhyming^[9]. The slogans "Expressions for a Lifetime" (2006) and "If Your Life Was A Poem, What Would It Say" (2007), created a mass public appeal by being promoted in ad campaigns, a practice the company continues to the present day, as well as showcasing its collections in art shows, at special events, on televised newscasts^[10][11] and other media outlets^[12][13][14].

Todd Edwards and Kre8tiveworkz came to wider attention with the founding, in 2006, of the redesigned website RealityRhyming.com [www.RealityRhyming.com].

Some celebrities and organizations that Kre8tiveworkz has designed Reality Rhyming pieces for have been Elton John^[15], Ellen DeGeneres^[16],Maria Sharapova^[17],Oprah Winfrey^[18], Donny Deutsch, James Blake, NBC^[19] and FOX^[20] Television Networks, Sandals Resorts, Hard Rock Hotels, Miami-Dade County Public Schools, the Academy Awards, the Andy Roddick Foundation^[21], the Make-A-Wish Foundation^[22], Belkys Nerey,^[23]and the Miami Heat.

Edwards' poetic style of Reality Rhyming focuses upon individuals' lives and experiences. Themes range for any special event or occasion.

[edit] Management

The current President and CEO is Todd Edwards and the current Director is his father, Michell Rubinstein.

[edit] External links

• Official Site [1]

[edit] References