Krafty

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“Krafty”
Single by New Order from the album Waiting for the Sirens' Call
Released	March 7, 2005
Format	CD, Vinyl record (12")
Recorded	?
Genre	Alternative
Length	3:47 (single edit) 4:51 (album version)
Label	Warner Bros. Records
Producer	New Order, John Leckie
New Order singles chronology
"Here to Stay" (2002) "Krafty" (2005) "Jetstream" (2005)

"Krafty" was the first single released from New Order's 2005 album, Waiting for the Sirens' Call.

It marks the first new release by New Order for Warner Bros. Records without London Records and was produced by John Leckie, who is notable for his involvement in records such as Pink Floyd's Dark Side of the Moon, Radiohead's The Bends and The Stone Roses' debut album. As with most New Order releases, the artwork is provided by Peter Saville and appears to be a reference to the cover of Kraftwerk's Autobahn.

Reviews for the song have been mixed; Pitchfork Media rated it 3/5, stating "This is a tough call to make, because New Order are often at their best when they're impossibly aloof, but there's a fine line between effortless and tuneless, and "Krafty" isn't the former." When reviewed on the BBC Radio show Roundtable, one reviewer rated it 5/10, another 6/10 and the other 7/10.

"Krafty" was released on 7 March 2005 in the UK and in lieu of B-sides there are a plethora of remixes of the A-side. A US version was released 3 May 2005.

The video, directed by Johan Renck, who also directed the video for "Crystal", appears to be set in Sweden and depicts two teenage lovers. The video shares a similar plot line with the Bran Van 3000 video for "Astounded" and the kent video for "Kärleken väntar".

The track reached #26 in the Republic of Ireland in its week of release, and peaked at #8 in the United Kingdom. In July 2005, it hit #2 on the Hot Dance Music/Club Play chart.

Upon the release of the Xbox 360, this song along with a few other samples, were written on the hardrives of premium package 360s for use with the integrated music player. It was also included as part of the soundtrack of the game Project Gotham Racing 3.

The song is used in an advertising by Telenor in Serbia. It was shot in municipality of Belgrade New Belgrade.

[edit] Track listings

• CD NUOCD13

1. "Krafty" (single edit) - 3:47
2. "Krafty" (album version) - 4:33

• CD NUOCP13

1. "Krafty" (The Glimmers 12" Extended Mix) - 6:52
2. "Krafty" (Phones Reality Remix) - 7:05
3. "Krafty" (Andy Green Remix) - 3:24
4. "Krafty" (Re-Edit Of Album Version) - 4:53
5. "Krafty" (Video) - 3:47

• 12" NUOX13

1. "Krafty" (single edit) - 3:47
2. "Krafty" (The Glimmers 12" Extended Mix) - 6:52
3. "Krafty" (Phones Reality Remix) - 7:05
4. "Krafty" (The Glimmers dub version) - 5:53

• CD Warner Bros. 42800-2

1. "Krafty" (Radio Edit) - 3:47
2. "Krafty" (Morel's Pink Noise Vocal) - 7:52
3. "Krafty" (DJ Dan Vocal) - 8:18
4. "Krafty" (Eric Kupper Club Mix) - 9:11
5. "Krafty" (The Glimmers 12" Extended Mix) - 6:52
6. "Krafty" (Phones Reality Remix) - 7:05
7. "Krafty" (Riton Re-Rub Remix) - 6:54

New Order
Singles
Singles: "Ceremony" | "Procession" | "Everything's Gone Green" | "Temptation" | "Blue Monday" | "Confusion" | "Thieves Like Us" | "Murder" | "The Perfect Kiss" | "Sub-culture" | "Shellshock" | "State of the Nation" | "Bizarre Love Triangle" | "True Faith" | "Touched by the Hand of God" | "Blue Monday 1988" | "Fine Time" | "Round & Round" | "Run 2" | "World in Motion" | "Regret" | "Ruined in a Day" | "World (The Price of Love)" | "Spooky" | "True Faith-94" | "1963" | "Blue Monday-95" | "Bizarre Love Triangle" (US re-release) | "Video 5 8 6" | "Crystal" | "60 Miles an Hour" | "Someone Like You" | "Here to Stay" | "Krafty" | "Jetstream" | "Waiting for the Sirens' Call" | "Guilt Is a Useless Emotion"