KRANKY

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KRANKY is the working moniker for Laurence Shanet, (born 1 October 1966), an award-winning director of commercials, films and stage plays. He has also worked at various times as a writer and producer, in both the advertising and entertainment industries.

Known best for his commercial work, he has directed commercials for Pepsi, Volkswagen and Starburst, among others. His work has been seen in most of the industry's major awards shows, and is part of the permanent collection of the Museum of Modern Art, via their joint award with the Association of Independent Commercial Producers.

He is also known for various projects in the entertainment world. He was the Head Writer and co-creator of the animated series "Badtime Stories" (a.k.a. "8:37"), and, in 2002, he directed the popular Off-Broadway play "Connections", a comedy about internet dating.

Sometimes Credited As:
Laurence Shanet
Larry Shanet

He is the son of musician (conductor, composer and musicologist) Howard Shanet