KPRC (AM)
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| KPRC (AM) | |
| City of license | Houston, Texas |
|---|---|
| Broadcast area | Greater Houston |
| Branding | The 950 - Radio MOJO |
| Frequency | 950 kHz (Also on HD Radio) |
| First air date | 1925 |
| Format | Talk |
| Power | 5,000 watts |
| Class | B |
| Callsign meaning | Kotton Port Rail Center |
| Affiliations | Fox News Radio The Weather Channel |
| Owner | Clear Channel (CCB Texas Licenses, LP) |
| Sister stations | KBME, KHMX, KKRW, KLOL, KLVI, KODA, KTBZ, KTRH |
| Website | www.950kprc.com |
KPRC (950 AM) is a radio station in Houston, Texas, and is the oldest station in the market, having started in 1925. They currently air a talk format as "The 950 - Radio MOJO," and are owned by Clear Channel Communications.
In 1927, it interrupted its scheduled programming to give out dispatches for Houston's Police Department.[1]
KPRC radio was founded by the Hobby family, who published the now-defunct Houston Post. In 1950, the Hobbys purchased KLEE-TV (channel 2) and renamed it KPRC-TV to match its new radio sister. In 1983, after the Post was sold, the Hobby family's broadcast holdings were reorganized into H&C Communications. The Hobbys began to liquidate their broadcasting assets in 1993, selling KPRC radio to the Sunbelt Communications Company. (The Hobbys sold KPRC-TV to Post-Newsweek Stations, its present-day owner, the next year.) Sunbelt, in turn, sold KPRC radio to its current owner, Clear Channel, in 1995.
The station previously aired a news/talk format branded as Talkradio 950 KPRC, with Fox News Radio updates and conservative personalities like Rush Limbaugh, Sean Hannity, Sam Malone, Pat Gray, Glenn Beck, and Michael Berry.
On July 30, 2007 the station rebranded to The 950 - Radio MOJO. Current programming includes local and syndicated shows from Walton & Johnson, Mancow, Dave Ramsey, Baker & Hunt, Michael Savage, Phil Hendrie, Mark Levin, Bill O'Reilly, David Yates, and Jerry Doyle.
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