Kotex
From Wikipedia, the free encyclopedia
Kotex is a brand of feminine hygiene products, which includes the Kotex maxi, thin and ultra thin pads, the Security tampons, and the Lightdays pantiliners. Kotex is owned and managed by Kimberly-Clark, a consumer products corporation active in more than 80 countries.
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[edit] History
The modern, commercial, disposable pads seem to have started in the late nineteenth century with the Hartmann company in Germany and Johnson & Johnson in the U.S.A.[1] In the United States, Kotex became well-known in the 1920s, when Kimberly-Clark placed adverts in Good Housekeeping magazine. Although some readers were offended by the ads, the products' success led to more advertisements. Kimberly-Clark also promoted Kotex in Good Housekeeping by using intimate advice columnist Mary Pauline Calender.
[edit] Notes
[edit] References
- Marchand, Roland (1985) Advertising The American Dream; Making Way For Modernity, 1920-1940. London; England, University of California Press, LTD.
