User:Koshoes

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Hi. My name is Andrew Racklyeft, head of Advertising for a mock company called KO Shoes.

[edit] KO Shoes

All the people in class 8S at St Benedict Catholic School were given their next project, which happened to be shoes. So Evan Gresham Webb, me, Joe Neville and Ben Henshall were placed in a group at random. Four of them, me, Joe, Evan and Ben were friends. So there was some conflict between the group. They had to think of a brand name. They had some brilliant ideas. These are the ideas for the brand name. The revolutionists. Revelation Shoes. USEK. BSANE. Reeling In Shoes. Blue345. Le Shoes. KO Shoes. Reel Deal! LIVELIFE.

LIVELIFE was the favorite with the overall judge of the groups, but the group decided that KO Shoes was the most practical idea: Plus the idea of BSANE seemed good, so they used that for the bottom. So a Typical advert would say KO Owned by Bsane. They also thought of four different concepts. KOK (Knockout Kids) KO (Knockout) KOS (KO Sport) and KOF (Knockout Formal). The next task for the groups, which I need to introduce, was a logo. The first group, MC Style, decided on a posh logo, in the Brush script on Microsoft Word. The second group, CJJFIRE, decided on a fiery logo, on the software of Microsoft Word too. The third group, HOH, decided on a golden girly logo, on proper Logomaking software. The fourth group (and overall losers), CJT, decided on a brushy gangsta logo. The fifth group, Dragons, decided on a fiery dragon logo, made on proper logomaking software. The sixth group, which was KO, decided on a circle, which inside was another circle, which inside that was a bent K and a jagged O.

Next job was to think of an advert. MC Style decided on an advert introducing themselves and the shoe. CJJFIRE had an advert with the name being nailed down with nails, with fire and light effects surrounding it. HOH decided on an advert with children jumping up and down to upbeat High School Musical music with a one of their shoe pictures in the background. CJT decided on the name being drawn with spraypaint by a gangsta and then the shoe stamps the the gangsta to the ground. Dragons decided on a dragon burning brands such as Nike, Umbro, Reebok and Adidas to the ground, and leaving Dragons alone. KO went on three different concepts. For the adults, they decided on the jagged O to be morphed into half of the shoe with pyrotechnics surrounding it, and the bent K morphed into the the other half of the shoe with blue, green, yellow and red fire surrounding it and at the end of the advert would be the KO stamped down. For the kids, they would have kids laughing at other corporate shoe brands, telling them that they are rubbish, with some upbeat music in the background. For the Sports design, there would be many different sports with a black background, including Steve Redgrave's background for canoeing, Ronaldinho's background for football, Dwain Chambers for Rugby, and Roger Federers for Tennis. On each sport star, lightning was surrounding them. For Formal, a group of businessmen went on a plane, putting their feet up with KO in the background of their Cessna Citation Jet.

The biggest job was the next one. This one was the shoe design. So MC Style went for the conventional high heeled shoes with the Salamander drawing by Gaudi wrapped on the shoe. CJJFIRE copied the Barcelona Cathedral, also influenced by Gaudi, and had a trainer that you could decide the colour for with the cathedral texture. HOH copied the colours of the statue that Gaudi did, which was a golden colour. They had a medium-heeled shoe. CJT had an intresting concept of shoe. They had done their research and mixed a Valenki Shoe, with the top of a Geta, with a bit of a Galosh. Dragons had some very intresting concepts. They had cheap shoes for lower class people, expensive shoes made out of gold and specific horse leather inside, 0g shoes, recyclable shoes, shoes for handicapped shoes, "mountinous grip", anti-grip for athletics and shoes designed the way you want them. KO went for trainers, Valenkis and Espadrilles.

Before anyone could go on to the next task, KO were riddled with problems. KOK, one of the branches of KO had lost their design, and H Sharpe, the judge, decided to introduce an Apprentice style elimination process, where the less co-opertive people of the groups would be fired. Only one was fired, and that was Sam Groom of KO. KO needed a radical change..........

So then, the teams had got their shoes, their card, and the pape mache and materials to go over a blank white shoe. And they were off.

19th May 2008 Shoe meeting

The final one. This is where all the groups do their presentations, and there was some very good ones, plus some surprises.

There were three judges. The obvious one was Mrs Sharpe, but there was another one who did the timing and a special guest from Ballantyne’s Foundation owned by multi-million pound businessman Duncan Ballantyne. The ones in red got fired, the ones in gold got awards, and the one in green got neither (in between). So here are the results.

KO This was the first group up, so nerves ruined them a bit. They had a good idea of the history of shoes, but stuttered. A very good idea of the inspiration of Gaudi saved them, and they also had a very, very good idea of advertising so this group were saved from the chop. They also had a proper shoe to do their design on, so that helped, and got them more points. I was part of this group.

MC Style A very good presentation, but for bad keeping of time and a small shoe design, this group got fired. It was sad to see Yasmin, Sarah, and Laura go, but that’s the name of the game.

CJJFIRE This group were also one of the surprises. Made up of the most arrogant and naughty people in the group, they delivered and got a very good 3rd. They should think themselves lucky but their shoe design was good and they did a lot of a research.

• • Winners**

HOH Standing for Head over Heels, this is what they did to the judges, with top marks. A good presentation, but everybody thought Head over Heels had hit a headwind with their constant rambling about Gaudi, but they delivered and won.

CJT Made up of Craig, Joel and Theo, there was no chance for this group. There was a certainty this group would get fired from the start. Barely anything on the paper, an odd looking shoe design and poor logo, plus a bad Gaudi drawing and no history on the trainer industry, its goodbye and goodnight for CJT!

Dragons This group were legendary, and should have won. Their brilliant ideas (including Fairtrade-giving the workers 50% of the profit, smaller shoe boxes which cut down CO2 emissions from the lorries, shoes that glide as you wear them, anti slip shoes, 0G shoes and quite cheap shoes.) gave them the 2nd place. I must have been drunk cos sam groom was never in our group

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