Kontera
From Wikipedia, the free encyclopedia
Kontera (Kontera Technologies, Inc.) is a provider of In-Text Advertising and information services.
Kontera’s technology is based on several proprietary semantic, statistical, linguistic, and yield maximization algorithms which analyze online content, extract and rank topics and keywords, and then match them to relevant ads, content, and information. The company's flagship product is called ContentLink.
Kontera was founded in 2003 by co-founders Yoav Shaham, Assaf Henkin, and Henit Vitos. The company is privately held and backed by Sequoia Capital, Lehman Brothers and Carmel Ventures. Kontera is based in San Francisco, California with offices in New York, New York and Herzeliya, Israel.
[edit] In-Text Advertising
In-Text is one of the forms of Contextual advertising. An in-text service analyzes the content of a web page to discover its main topics and keywords. Following the analysis, certain keywords within the text, identified as matching an advertiser's product or brand, will be linked to a contextually relevant advertisement.When users mouse-over the linked keywords, usually marked by a double-underline, the ad unit will be launched.
[edit] References
• The Wall Street Journal about In-Text Advertising
• iMedia Connection about In-Text Advertising
