Knut (polar bear)

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Knut during his first public appearance at the Berlin Zoo on 23 March 2007.

Knut ([knuːt] (help·info)) is a polar bear who was born in captivity at the Zoologischer Garten Berlin on 5 December 2006. Rejected by his mother at birth, he was subsequently raised by zookeepers. He was the first polar bear cub to survive past infancy at the Berlin Zoo in more than thirty years. At one time the subject of international controversy, he became a popular tourist attraction and commercial success.^[1] After the German tabloid newspaper Bild ran a quote from an animal rights activist that seemingly called for the death of the young cub, a worldwide public outrage was caused as fans rallied in support of his being hand-raised by humans. Children protested outside the zoo, and many e-mails and letters expressing sympathy for the cub's life were sent from around the world.^[2]

Knut became the center of a mass media phenomenon dubbed "Knutmania" that spanned the globe and quickly spawned numerous toys, media specials, DVDs, and books.^[3] Because of this, the cub was largely responsible for a significant increase in revenue, estimated at about five million euros, at the Berlin Zoo in 2007.^[4] Zoo attendance figures for the year increased by an estimated 30 percent making it the most profitable year in its 163-year history.^[5]

1 Biography
2 Effects of popularity
- 2.1 Commercial success
- 2.2 Environmental causes
3 References
4 See also
5 External links

[edit] Biography

[edit] Infancy

Thomas Dörflein plays with Knut on 31 May 2007.

Knut was born at the Berlin Zoo to 20-year-old Tosca, a former circus performer from East Germany who was born in Canada, and her 13-year-old mate Lars, who was originally from the Tierpark Hellabrunn in Munich. After an unproblematic gestation time, Knut and his unnamed brother were born on 5 December 2006. Tosca rejected her cubs for unknown reasons, abandoning them on a rock in the polar bear enclosure.^[6] Zoo keepers rescued the cubs by scooping them out of the enclosure with an extended fishing net,^[6] but Knut's brother died of an infection four days later. Knut was the first polar bear to have been born and survive in the Berlin Zoo in over thirty years. Only the size of a guinea pig, he spent the first 44 days of his life in an incubator before zoo keeper Thomas Dörflein began raising the cub.^[7]

Knut's need for around-the-clock care required that Dörflein not only sleep on a mattress next to Knut's sleeping crate at night, but also play with, bathe, and feed the cub daily. Knut's diet began with a bottle of baby formula mixed with cod liver oil every two hours, before graduating at the age of four months to a milk porridge mixed with cat food and vitamins.^[8]^[9] Dörflein also accompanied Knut on his twice-daily one-hour shows for the public and therefore appeared in many videos and photographs alongside the cub. As a result, Dörflein became a minor celebrity in Germany^[8] and was even awarded Berlin's Medal of Merit in honor of his continuous care for the polar bear cub.^[10]

[edit] Controversy

In early March 2007, German tabloid Bild-Zeitung carried a quote by animal rights activist Frank Albrecht who said that Knut should have been killed rather than humiliated by being raised "as a domestic pet". He declared that the zoo was violating animal protection legislation by keeping him alive.^[11] Wolfram Graf-Rudolf, the director of the Aachen Zoo, agreed with Albrecht and stated that the zookeepers "should have had the courage to let the bear die" after it was rejected, arguing that the bear will "die a little" every time it is separated from its caretaker.^[12] A group of children protested at the zoo, holding up placards reading "Knut Must Live" and "We Love Knut", and others sent numerous emails and letters asking for the cub's life to be spared. Threatening letters were also sent to Albrecht.^[2] The Berlin Zoo rallied in support of the baby polar bear, vowing not to harm him.^[12]

Albrecht, who was not associated with any particular animal rights organization, later claimed that he was quoted out of context: According to Albrecht, he had filed suit against the head of the Leipzig Zoo in December 2006, for killing a sloth bear cub rejected by its mother. The case was dismissed by the courts arguing that raising the animal by humans would have been inappropriate. Albrecht, who opposed that judgment, says he called for Knut's death not because he actually wanted to have the bear killed, but merely to call attention to the Leipzig decision, which would have granted the Berlin Zoo the right to kill the polar bear cub.^[13] Most international media, however, relied on Bild-Zeitung's version and reported Albrecht's request to have Knut killed out of context. The publicity from this coverage raised Knut's profile from national to international.^[14]^[15]

[edit] In the spotlight

On 23 March 2007, Knut was presented to the public for the first time.^[16] Around 400 journalists visited the Berlin Zoo on what was dubbed "Knut Day" to report on the cub's first public appearance to a worldwide audience.^[17] Because Knut became the focus of worldwide media at a very young age, many stories and false alarms regarding the cub's health and well-being were circulated during his first year. For example, on 16 April 2007, Knut was removed from display due to teething pains resulting from the growth of his right upper canine tooth, but initial reports vaguely stated that he was suffering from an unknown illness and subsequently put on antibiotics.^[18] Much ado was also made about a death threat that was sent shortly before 15:00 local time on Wednesday 18 April 2007. The zoo had received an anonymous letter by fax which said "Knut ist tot! Donnerstag Mittag." ("Knut is dead! Thursday noon.")^[19] In response, the police increased their security measures around the bear. The time frame for the threat passed without incident or harm to Knut.^[20]^[21]

Five months after his debut, the 90 kg cub is shown on 31 October 2007.

Despite Der Spiegel reporting on 30 April 2007 that Knut was "steadily getting less cute" as he increased in age,^[22] Knut continued to bring in record crowds to the zoo that summer. After reaching seven months old and 50 kg (110 lb) in July of 2007, Knut's scheduled twice daily public appearances were canceled due to the zoo's concern for the safety of his keeper. Zoo spokeswoman Regine Damm also said it was time for the bear to "associate with other bears and not with other people."^[23] After living in the same enclosure as Ernst, a Malaysian black bear cub who was born a month before Knut, and its mother,^[24] Knut was then moved to his own private living space. While visitor numbers dwindled from extreme highs in March and April, Knut remained a major attraction at the zoo for the rest of 2007. 400,000 guests were recorded in August 2007, which was an all time high.^[25]

News of Knut and his life at the zoo was still being reported internationally in late 2007. Knut's restricted diet, necessary to curtail his natural weight gain necessary to survive harsh winters, made headlines outside of Germany.^[26] His daily meals were reduced in number from four to three, and treats, such as croissants, which are favored by the young polar bear, were restricted.^[27] After hurting his foot while slipping on a wet rock in his enclosure a month later in September, there was an outpouring of concern and support from fans worldwide.^[28]

[edit] Later life

In November 2007 and weighing over 90 kg (200 lb), Knut was deemed too dangerous for close handling and his interaction with human handlers was further diminished. The celebration of the cub's first birthday, which was attended by hundreds of children, was broadcast live on German television. The national mint also issued 25,000 special commemorative silver coins to mark his birthday.^[29]

Although still considered a cub, a year after his public debut Knut weighed more than 130 kg (300 lb). A plate of six-inch glass, strong enough to resist a mortar blast, stands between him and zoo visitors.^[30] At the end of March 2008, Markus Röbke, one of the keepers who helped rear Knut, reported to Bild that the bear should leave the zoo as soon as possible in order to help him acclimate to a life alone.^[31] Röbke also said that Knut plainly misses his past father-figure, Thomas Dörflein, and has become so used to attention that he cries when no one is near his enclosure. "Knut needs an audience," Röbke stated. "That has to change".^[31] In April, animal welfare campaigners criticized the zoo for allowing Knut to kill and eat ten carp from the moat surrounding his enclosure, saying that it was a breach of German animal protection regulations. The zoo's bear expert, Heiner Klös, however, said that Knut's behavior was "all part of being a polar bear."^[32]

Knut's future role at the Berlin Zoo may include him becoming an "attractive stud" for other zoos in order to help preserve his species.^[33] Before he matures at the age of three or four, the common age for bears to become sexually active, Knut will likely be moved to another zoo with more mates closer to his age.

[edit] Effects of popularity

[edit] Commercial success

Knut on the cover of the German Vanity Fair. The text reads, "I, Knut: an international superstar from Germany".

The Berlin Zoo registered Knut as a trademark in late March 2007. As a result, its shares more than doubled at the Berlin Stock Exchange; previously worth around 2,000 euros, the value closed at 4,820 euros just a week later.^[34] The zoo reported that its attendance figures for 2007 increased by an estimated 30 percent, making it the most profitable it had been in its 163 year history.^[5] Knut earned the Berlin Zoo nearly five million euros that year, mainly thanks to an increase in visitors as well as the amount of merchandise sold.^[4]

Various companies profited from the attention surrounding Knut by developing themed products such as ringtones and cuddly toys.^[35] Famed plush toy company Steiff produced several Knut-based plush toys in three sizes and models: sitting, standing, and lying down. The first 2,400 produced toys, which sold exclusively at the Berlin Zoo, sold out in only four days.^[5] The money raised from the Steiff deal was intended to be used to renovate the polar bear enclosure at the zoo.^[36] Candy company Haribo released a raspberry-flavored gummy bear sweet called Cuddly Knut beginning in April of 2007. They pledged to donate ten euro cents to the zoo for every tub of Knut sweets it sold. The gummy bears sold so well that the Bonn-based company had to expand production to a second factory to deal with demands.^[37]

Knut has been the subject of several popular songs in Germany, the most successful of which were the singles "Knut is Cute" and "Knut, der kleine Eisbär" (English: “Knut, the little polar bear”) by nine-year-old Kitty from Köpenick.^[38]^[39] A blog with updates about the polar bear is maintained by a journalist at the regional public broadcaster Rundfunk Berlin-Brandenburg; it is available in German, English, and Spanish. RBB is also responsible for a weekly television program dedicated to the polar bear cub that is broadcast in Germany. Knut has also been the subject of several DVDs,^[40] including one entitled "Knut - Stories from a Polar Bear's Nursery". He appeared on the 29 March 2007 cover of the German Vanity Fair magazine, which included a several page spread about the cub's life.^[34]

Cover for Knut: How One Little Polar Bear Captivated the World.

On 1 May 2007 it was announced that New York-based Turtle Pond Publications and the Berlin Zoo had signed a deal for the world-wide publishing rights to Knut with the hopes of raising awareness of global warming issues. Written by Craig Hatkoff and his daughters Juliana and Isabella, the 44-page book entitled Knut, der kleine Eisbärenjunge (Little Polar Bear Knut) includes Knut's life story as well as previously unpublished photographs.^[41] Although several books about Knut had already been published in Germany, this book was the first to be authorized by the Berlin Zoo.

The book was published in Germany by Ravensberger on 26 July 2007 and US publishing company Scholastic released the English version, entitled Knut: How one little polar bear captivated the world, in the United States in November of the same year.^[42]^[3] Rights to the book have also been sold to publishers in Japan, England, Mexico, China, and Italy.

On 31 December 2007, the zoo's director confimed the zoo had received a proposal for a film deal from Hollywood film producer Ash R. Shah, whose films include Supernova and Shark Bait, to make an animated film about the bear's life.^[43] Shah reportedly approached the Berlin Zoo with a purported €3.5 million film deal.^[44] Knut made his big screen debut in the German film Knut und Seine Freunde (Knut and Friends), which premiered in Berlin on March 2, 2008.^[45] Directed by Michael Johnson, the film depicts how Knut was rescued after his mother abandoned him and also features a polar bear family from the Arctic and two brown bear cubs from Belarus.^[43]

[edit] Environmental causes

German stamp depicting the one-year-old Knut and the slogan "Natur weltweit bewahren" ("Preserve nature worldwide")

Dr. Gerald Uhlich, of the Berlin zoo's board of trustees, stated that because of his vast popularity, Knut has become a means of communication and that he has the ability to "draw attention to the environment in a nice way. Not in a threatening, scolding way."^[46] As a result, the German Environment Minister Sigmar Gabriel officially adopted Knut as the mascot for a conference on endangered species to be held in Bonn in 2008.^[46] The minister met with Knut soon after his zoo debut, commenting that although Knut was in safe hands, "worldwide polar bears are in danger and if Knut can help the cause, then that is a good thing."^[16]

Photographer Annie Leibovitz took pictures of Knut that were used for an environmental campaign, including Vanity Fair's May 2007 Green Issue in which he was superimposed into a photograph with American actor Leonardo DiCaprio.^[47] The polar bear has also been depicted on the logo for the German Environment Minister's campaign against global warming^[29] and a 2008 special issue stamp. Officially released on April 9, the stamp shows the roughly one-year-old Knut with the slogan "Natur weltweit bewahren" ("Preserve nature worldwide").^[4]