KnowHow2GO

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KnowHow2GO is a 2007 national public service announcement campaign focusing on access to universities and colleges, [1][2] from The Advertising Council, the American Council on Education and Lumina Foundation for Education[3], and produced without charge by Publicis New York.[4]

The campaign was designed to raise awareness about the steps needed to prepare for college and to motivate low-income, first-generation students to turn their dreams of going to college into a reality.

[edit] External links

[edit] References

  1. ^ Helping College Dreams Become Reality - NASFAA Promotes Launch Of KnowHow2Go Campaign. Retrieved on 2007-09-07.
  2. ^ Lumina Foundation, American Council on Education, and the Ad Council Launch Unique College Access Campaign. Retrieved on 2007-09-07.
  3. ^ KnowHow2GO: College-access campaign informed by research. Retrieved on 2007-09-07.
  4. ^ Smith, Nicole. "Ad Council launches KnowHow2Go campaign", News Item, DMNews.com, 2007-01-24. Retrieved on 2007-09-07. 
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