KMDL

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KMDL
City of license Kaplan, Louisiana
Broadcast area Lafayette metropolitan area
Branding 97-3 The Dawg
Slogan Acadiana's Best Country
Frequency 97.3 (MHz) (Also on HD Radio)
Format Country music
ERP 38,000 watts
Class C2
Callsign meaning K-Middle (original branding)
Owner Regent Communications
Website www.973thedawg.com

KMDL is a Country music radio station at 97.3 on the FM dial in Lafayette, Louisiana better known as "97.3 The Dawg."

[edit] History

KMDL began broadcasting in 1980 with 6,000 watts at 97.7. When KMDL signed on, it was a local Kaplan station with a marginal signal over the Lafayette market. In 1991, in an effort to better serve the market as a whole, KMDL upgraded to 40,000 watts and moved to 97.5. The move lasted for a short time, however, as interference forced the station to move back to 97.7 until it was found that the station could move to 97.3 interference-free.

KMDL has been in a country format since first signing on as "K-Middle," in reference to 97.7 appearing in the middle of the dial on an analog radio. After moving to 97.3, KMDL dropped the "K-Middle" branding and identified only using frequency and call letters until shifting from a traditional country format to a current hit-based country format in September 1995, at which it began identifying as "the Dawg," a reference to USL's then-Bulldog mascot.

[edit] HD Radio

An Ibiquity-licensed station, KMDL began broadcasting HD Radio in November 2007. Currently, KMDL does not multicast.

[edit] External links

Query the FCC's FM station database for KMDL