Kleeneze
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Kleeneze Homecare is a multi-level marketing company, and was started in 1923, in Bristol, England. The founder, Harry Crook, had emigrated to America with his family several years earlier and while there joined Fuller Brush as a sales representative. He returned to Bristol several years later and started his business making brushes which were sold door to door by salesmen. Kleeneze was bought by Findel PLC in 2007 after the collapse of their parent company European Home Retail.
During the war years of 1939-1945, women were encouraged to become salespeople while the men were away fighting.
Since the 1980s, Kleeneze has used a different approach, using catalogues which each Independent Distributor delivers to householders and then fulfills the orders.
The company remained at its original site for almost 80 years, but in May 2004 relocated to its new office headquarters and distribution centre in Warmley, Bristol. In 2007 after the acquisition by Findel the move to Accrington was announced[1].
Kleeneze was a founder member of the Direct Selling Association, and is also the oldest network marketing company in Europe, having started its networking operations in the 1970s. Kleeneze also donates a percentage of profits to MacMillan Cancer Relief.
After trading for over 80 years throughout the United Kingdom, expansion of its Network Marketing business program into Europe started with the Republic of Ireland, followed by the Netherlands in 2004 and Germany in 2006.
[edit] References
- ^ Kleeneze sweeps in with 200 jobs Lancaster Telegraph - 08 Feb 2007
