KISQ

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KISQ
Image:KISQ-FM logo.png
City of license San Francisco, California
Broadcast area San Francisco Bay Area
Branding "98.1 KISS FM"
Slogan Old School and Today's R&B
Frequency 98.1 (MHz) (Also on HD Radio)
First air date 1958
Format Urban AC
ERP 75,000 watts
HAAT 309.6 meters
Class B
Callsign meaning KISS Q
Owner Clear Channel Communications
Sister stations KIOI, KKGN, KKSF, KMEL, KNEW, KYLD
Webcast Listen Live
Website www.981kissfm.com

KISQ is a radio station licensed to San Francisco that features the Urban Adult Contemporary format on the 98.1 FM frequency. It is owned by Clear Channel.


[edit] History

KABL

The frequency was the former home of KABL-FM ("Cable"), which once programmed a "Beautiful Music"/Easy Listening format.

KBBG/Big 98.1

In 1993, the KABL call letters were dropped and so was the beautiful music format and new call letters were issued, KBGG (Big 98.1) which featured "the biggest hits of the 70's all the time." Eventually, the fomat included some 80's music.


[edit] KISQ/Urban 98.1 Kiss FM History

In 1997, call letters were changed again to KISQ and the 70's format gave way to R & B music. Despite the format, KISQ leans heavily on a format similar to a Classic Soul/Urban Oldies format, with a playlist of more old school R&B music with occasionally few new R&B songs ala KQOD in Stockton and KHYL in Sacramento. This may have helped garnish a diverse audience of blacks, Latinos, and whites who listen to R&B and this station in particular. The station's owners may have also formatted the playlist this way to not only protect longtime Urban Contemporary-sister station KMEL which plays some old school in addition to Hip Hop/R&B of today, but to differentiate itself from competitor KBLX which plays new and old R&B. Since September 2006 KISQ has also been in competition with KMVQ, a Rhythmic Adult station.

KISQ is one of few Clear Channel stations to carry the KISS-FM branding as a non-Top 40/Pop station. Other examples of such Urban AC stations with the moniker are in Norfolk, Virginia and in Greensboro, North Carolina.

[edit] External links