Kibbles 'n Bits
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| Kibbles 'n Bits | |
|---|---|
 |
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| Type | Public |
| Founded |  San Francisco, California (1981) |
| Headquarters | San Francisco, California, United States |
| Area served | Worldwide |
| Industry | Pet food |
| Products | Dog food |
| Owner | Del Monte |
| Website | Kibbles 'n Bits |
Kibbles 'n Bits is a brand name of dog food manufactured and marketed by Del Monte Foods. It was originally created in 1981 as the first dual textured dog food, having soft chewy pieces as well as hard crunchy ones.
In 1995, the brand was acquired by Del Monte. It is currently the fifth largest dry dog food brand in the United States.[1] The Lawrence, Kansas plant produces around 1.7 million pounds a day, 9.9 million pounds a week and around 497 million pounds of Kibbles 'n Bits dog food a year. [2]
Kibbles 'n Bits states: "Treat your dog to a crunchy, chewy, great-tasting meal packed with 100% complete and balanced nutrition. It's everything your dog needs at every meal."
[edit] Ingredients
Kibbles 'n Bits does use quality ingredients. However, the use of soybean meal, beef and bone meal, animal fat, corn syrup, wheat middlings, animal digest, propylene glycol, titanium dioxide, Yellow 5, Red 40, Yellow 6, BHA, Red 40 lessen the foods quality compared with exotic premium foods.[citation needed]
