Kent (cigarette)

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Kent is a brand of cigarettes, first to introduce smoke filters in 1952. From March 1952 until at least May 1956, the Micronite filter in Kent cigarettes contained a form of asbestos. [1]. Kent now uses charcoal filters (a form of activated carbon).

The brand is a propriety of British American Tobacco Nassi group.

The brand is named after Herbert Kent, a former executive at Lorillard Tobacco Company.

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[edit] Cultural references

Radio Announcer: Looking for a filtered cigarette that really satisfies?
Paul McCartney: Looking for one?
Radio Announcer: One that will give you the pleasure you want in smoking.
Paul McCartney: I am, yes.
Radio Announcer: Well, look no more. There is a cigarette that gives you the satisfaction you are looking for today.
Paul McCartney: Which one!?
Radio Announcer: Kent!
John Lennon: KENT!
Radio Announcer: ...with the exclusive Micronite filter.
(Kent "Satisfies the Best" theme song plays and John Lennon whistles along.)

[edit] Advertising

KENT outdoor advertising
KENT outdoor advertising

In 1965, the Ray Conniff Singers had a hit song called "Happiness Is", which listed various examples of things that make people happy ("To a preacher, it's a prayer-prayer-prayer / To a Beatle, it's a 'Yeah-Yeah-Yeah'" and so on). The same group, or a soundalike group, produced a series of commercials for Kent that were written to the same tune and style, with the punch line always being, "To a smoker, it's a Kent."

[edit] Health risks

For more details on this topic, see Health effects of tobacco smoking.

[edit] See also

[edit] External links

[edit] References and notes

  1. ^ Cancer Research 55, 1 June 1995