Ken-L Ration

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Ken-L Ration is the name of a brand of dog food that is no longer produced. The brand offered both canned and dry dog food. Ken-L Ration was owned by Quaker Oats, but the brand was sold to H. J. Heinz Co. in 1995.[1] Since being sold, the brand has faded into obscurity, although vast amounts of Ken-L Ration memorabilia can be found on eBay. The brand featured a yellow dog named Fido on its labels.^[1]

The brand is most notable for a popular advertising jingle from the 1960s. The jingle was based on the song "My Dog's Bigger Than Your Dog" written by Tom Paxton. The advertisement consisted of two children singing:

My dog's faster than your dog,

My dog's bigger than yours.

My dog's better 'cause he gets Ken-L Ration,

My dog's better than yours.

The jingle is often misquoted as having 'bigger' or 'better' as the adjective of every line.^{[dubious – discuss]}

Until 1968, Ken-L Ration was the sponsor of the pet kennel at Disneyland, known as Ken-L Land.[2]

Like several other dog food brands, Ken-L Ration issued a yearly award to brave or heroic dogs, entitled the "Ken-L Ration Dog Hero of the Year Award". The last known year this was issued was 1996.

[edit] Ken-L Ration in Popular Culture

In the 1996 film Freeway, the film's star, a young Reese Witherspoon, is seen singing along with the jingle while watching TV just before the police come in to arrest her family.

In the 1993 film Demolition Man, the jingle for Ken-L Ration is featured along with jingles from Armour and Green Giant as "oldies", popular music in the future society of San Angeles.